{"id":4288,"date":"2020-09-18T03:33:06","date_gmt":"2020-09-18T01:33:06","guid":{"rendered":"https:\/\/mocnedata.sk\/en\/inspirativne-knihy-2020\/"},"modified":"2021-02-11T21:41:48","modified_gmt":"2021-02-11T20:41:48","slug":"inspirativne-knihy-2020","status":"publish","type":"post","link":"https:\/\/mocnedata.sk\/en\/inspirativne-knihy-2020\/","title":{"rendered":"KNIHY, ktor\u00e9 ma NAJVIAC POSUNULI v 2020"},"content":{"rendered":"<p style=\"text-align: justify;\">\u013dudia, \u010do ma poznaj\u00fa dlh\u0161ie, vedia, \u017ee na ozna\u010denie knihomo\u013e sa nem\u00f4\u017eem pr\u00edli\u0161 ur\u00e1\u017ea\u0165. \u010c\u00edtam naozaj r\u00e1d (a pomerne ve\u013ea). Av\u0161ak len t\u00ed najbli\u017e\u0161\u00ed vedia, \u017ee si d\u00e1vam ka\u017edoro\u010dne predsavzatie pre\u010d\u00edta\u0165 za rok viac ako 10 000 str\u00e1n kn\u00edh (nad r\u00e1mec in\u00fdch zdrojov ako \u010dasopisy, blogy \u010di novinov\u00e9 \u010dl\u00e1nky.) Za posledn\u00fdch 11 rokov sa mi nepodarilo tento z\u00e1v\u00e4zok splni\u0165 iba raz. Tohto roku sa mi dar\u00ed podozrivo dobre (mus\u00edm si zaklopa\u0165), zhltol som u\u017e 32 kn\u00edh. Aj ke\u010f \u010ditate\u013esk\u00fd v\u00fdsledok zachra\u0148ovala najm\u00e4 letn\u00e1 dovolenka. Po\u010das prvej vlny Korony toti\u017e <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/mocnedata.sk\/ako-sa-zmeni-svet-vonku-kym-sedim-doma-v-karantene-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">s\u00e9ria COVID \u010dl\u00e1nkov<\/span><\/a><\/span> (s viac ako 30 000 slov) tu na Mocnedata blogu pohltila cel\u00fa moju energiu. A tak knihy boli ten prepotrebn\u00fd recharge.<\/p>\n<p style=\"text-align: justify;\">Knihy, ktor\u00e9 si kupujem, starostlivo vyber\u00e1m. V\u010faka tomu tie pr\u00edjemn\u00e9 prekvapenia v\u00fdrazne predbiehaj\u00fa sklamania. Kn\u00edh v\u0161ak st\u00e1le vych\u00e1dza (na svete) ve\u013ea a tak n\u00e1js\u0165 tie skuto\u010dn\u00e9 poklady naozaj vy\u017eaduje ur\u010dit\u00e9 \u00fasilie. Rozhodol som sa preto podeli\u0165 s Vami o to najlep\u0161ie, \u010do postretlo m\u0148a zatia\u013e v roku 2020. (Na oddych \u010d\u00edtam aj knihy, ktor\u00e9 sa vecne do okruhu MocneData t\u00e9m nehodia, zhrniem tu v\u0161ak iba tie, ktor\u00e9 predpoklad\u00e1m, \u017ee by <strong>mohli by\u0165 in\u0161pirat\u00edvne aj pre \u010ditate\u013eov MocneData.sk<\/strong> port\u00e1lu):<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><img loading=\"lazy\" class=\"alignleft wp-image-4249 size-medium\" src=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_COMPETINGonAI-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_COMPETINGonAI-200x300.jpg 200w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_COMPETINGonAI.jpg 332w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Competing In The Age of AI<br \/>\n<\/span><\/h2>\n<p>Zameranie: <strong>D\u00e1ta, D\u00e1tov\u00e1 Analytika, Biznis<\/strong><\/p>\n<p style=\"text-align: justify;\">Kn\u00edh o algoritmoch Umelej inteligencie a ich aplikovan\u00ed n\u00e1jdete ne\u00farekom. Ako to u\u017e b\u00fdva, ako n\u00e1hle je nejak\u00e1 t\u00e9ma super popul\u00e1rna, mnoho autorov sa chce zvies\u0165 na vlne. To je d\u00f4vod, \u017ee v\u00e4\u010d\u0161inu AI kn\u00edh, ktor\u00e9 dnes dostanem do r\u00fak, po pre\u0161tudovan\u00ed obsahu (a za\u010d\u00edtan\u00ed sa do p\u00e1r kapitol) sklamane vr\u00e1tim nasp\u00e4\u0165 do police kn\u00edhkupectva. \u0160liapnu\u0165 ved\u013ea nie je aktu\u00e1lne v\u00f4bec \u0165a\u017ek\u00e9. T\u00e1to kniha ma v\u0161ak, naopak, \u00faplne pohltila. Doru\u010d\u00ed toti\u017e presne to, \u010do s\u013eubuje jej nadpis. Systematick\u00fd n\u00e1vod, ako zavies\u0165 AI do akejko\u013evek firmy \u010di organiz\u00e1cie. Vysvet\u013euje princ\u00edpy, ktor\u00fdch sa dr\u017ea\u0165, pon\u00faka checklisty aspektov, na ktor\u00e9 netreba zabudn\u00fa\u0165. Nen\u00e1jdete tu \u017eiadne floskule alebo helikopt\u00e9rov\u00e9 rady. Aj diel\u010die kroky s\u00fa jasne \u0161trukturovan\u00e9 a hne\u010f na za\u010diatku naozaj uvid\u00edte, kde s\u00fa hlavnn\u00e9 miesta pre zasadenie AI rie\u0161en\u00ed vo va\u0161ej konkr\u00e9tnej firme. Text je navy\u0161e tak p\u00edsan\u00fd, \u017ee sa nebudete vedie\u0165 do\u010dka\u0165 dal\u0161ej kapitoly, aby ste pochopili, \u010do m\u00e1 by\u0165 t\u00fdm \u010fal\u0161\u00edm k\u00faskom mozaiky. Na z\u00e1klade in\u0161pir\u00e1ci\u00ed z tejto knihy som nap\u00edsal pre top mana\u017ement na\u0161ej firmy pl\u00e1n AI inov\u00e1ci\u00ed na \u010fal\u0161ie roky.<\/p>\n<p style=\"text-align: left;\">Link: <a href=\"https:\/\/www.amazon.com\/Competing-Age-AI-Leadership-Algorithms\/dp\/1633697622\/\">https:\/\/www.amazon.com\/dp\/1633697622\/<\/a><\/p>\n<p style=\"text-align: left;\">.<\/p>\n<p style=\"text-align: left;\">.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\">Astrophysics for People in a Hurry<br \/>\n<img loading=\"lazy\" class=\"wp-image-4250 size-medium alignright\" src=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_ASTROPHYSICS-185x300.jpeg\" alt=\"\" width=\"185\" height=\"300\" srcset=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_ASTROPHYSICS-185x300.jpeg 185w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_ASTROPHYSICS.jpeg 384w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/><\/span><\/h2>\n<p style=\"text-align: justify;\">Zameranie : <strong>Vesm\u00edr<\/strong><\/p>\n<p style=\"text-align: justify;\">Ak sa hr\u00e1 futbalov\u00fd z\u00e1pas, tak v h\u013eadisku je ka\u017ed\u00fd elitn\u00fdm tr\u00e9nerom a futbalov\u00fdm expertom. A ke\u010f sa za\u010dne disktuova\u0165 o vesm\u00edre, ka\u017ed\u00fd sa kas\u00e1 vedomos\u0165ami z \u010dias, ke\u010f Pluto e\u0161te bolo (mylne) pova\u017eovan\u00e9 za plan\u00e9tu. Darmo, rychlokurz geniality sa v astrofyzike rob\u00ed naozaj \u0165a\u017eko. NeiL de Grasse Tyson sa v\u0161ak k tomu pribl\u00ed\u017eil tak bl\u00edzko, ako to ide. Ako u\u017e samotn\u00fd podtitul nazna\u010duje, rozhodol sa toti\u017e nap\u00edsa\u0165 knihu o vesm\u00edre pre \u013eud\u00ed, ktor\u00ed nemaj\u00fa \u010das (si sk\u00f4r trpezlivos\u0165) prel\u00faska\u0165 sa buchlami, vzorcami \u010di z\u00e1plavou vedeck\u00fdch \u010dl\u00e1nkov. A urobil to naozaj brav\u00farne. Kniha je p\u00edsan\u00e1 tak, \u017ee neodrad\u00ed od do\u010d\u00edtania ani \u00faplneho laika (ktor\u00e9ho fyzika m\u00e1tala u\u017e v \u0161kole.) Navy\u0161e, posunie va\u0161u mieru poznania vesm\u00edru o to\u013eko \u010falej, \u017ee nepohor\u00edte ani na prvom rande s astrofyzi\u010dkou\/-fyzikom. Naozaj jedna z t\u00fdch kn\u00edh, \u010do stoj\u00ed za hriech. Vy\u0161la dokonca aj v sloven\u010dine, tak priklad\u00e1m link na obe jazykov\u00e9 mut\u00e1cie<\/p>\n<p style=\"text-align: justify;\">Link [EN]: <a href=\"https:\/\/www.amazon.com\/dp\/0393609391\">https:\/\/www.amazon.com\/dp\/0393609391<\/a><\/p>\n<p>Link [SK]: <a href=\"https:\/\/www.martinus.sk\/?uItem=275877\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.martinus.sk\/?uItem=275877<\/a><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><img loading=\"lazy\" class=\"alignleft wp-image-4253 size-medium\" src=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_DarkData-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_DarkData-199x300.jpg 199w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_DarkData-768x1160.jpg 768w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_DarkData-678x1024.jpg 678w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_DarkData.jpg 1695w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/>Dark Data<br \/>\n<\/span><\/h2>\n<p>Zameranie: <strong>D\u00e1ta, D\u00e1tov\u00e1 Analytika<\/strong><\/p>\n<p style=\"text-align: justify;\">Nie, toto nie je kniha o cyberzlo\u010dine, \u010di mapovan\u00ed Tmavej enmergie \u010di Tmavej hmoty. Nie je to ani kniha o \u010diernej m\u00e1gi\u00ed. Aj ke\u010f vlastne mo\u017eno &#8230;<\/p>\n<p style=\"text-align: justify;\">D\u00e1tov\u00e1 analytika je neraz tak trochu aj m\u00e1giou. David J. Hand v\u0161ak komunite d\u00e1tov\u00fdch analytikov (a s d\u00e1tami pracuj\u00facich \u013eud\u00ed) urobil ve\u013ek\u00fa slu\u017ebu. Systematicky toti\u017e zhrnul 15 r\u00f4znych d\u00f4vodov, pre ktor\u00e9 nem\u00e1me d\u00e1ta kompletn\u00e9 \u010di dostupn\u00e9 pre anal\u00fdzu. (\u010coho d\u00f4sledkom je legend\u00e1rny <a href=\"https:\/\/idioms.thefreedictionary.com\/garbage+in%2C+garbage+out\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">GIGO efekt.<\/span><\/a>) T\u00e1 podstatnej\u0161ia \u010das\u0165 posolstva, ktor\u00fa sa aj ja sna\u017e\u00edm \u010dasto vysvetli\u0165 (hlavne) za\u010d\u00ednaj\u00facim d\u00e1tov\u00fdm analytikom, je: Za ko\u013eko z t\u00fdch 15 d\u00f4vodov si m\u00f4\u017eeme ako d\u00e1tov\u00ed analytici sami? Knihu mo\u017eno po\u0148a\u0165 aj ako kuch\u00e1rku toho, \u010do by ste v d\u00e1tovej anal\u00fdze nemali opomen\u00fa\u0165 a \u010doho sa naopak vystr\u00edha\u0165. \u010co si v\u00e1\u017eim na autorovi najviac, je fakt, \u017ee na ka\u017ed\u00fd z 15 mo\u017en\u00fdch d\u00f4vodov (,kde d\u00e1tov\u00e1 pr\u00e1ca &#8220;zakop\u00e1va&#8221;) autor pon\u00faka aj jasn\u00e9 n\u00e1vrhy rie\u0161enia (\u010di prevencie). Jednovetov\u00e1 recenzia tejto knihy by znela: Povinn\u00e9 \u010d\u00edtanie pre t\u00fdch, \u010do za \u017eivia pr\u00e1cou s d\u00e1tami, in\u0161pir\u00e1cia pre kohoko\u013evek, kto nechce pod\u013eahn\u00fa\u0165 (neodbornej, \u010di \u00fa\u010delovej) manipul\u00e1cii s faktami.<\/p>\n<p style=\"text-align: justify;\">Link: <a href=\"https:\/\/www.amazon.com\/dp\/069118237X\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.amazon.com\/dp\/069118237X\/<\/a><\/p>\n<p style=\"text-align: left;\">.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\">Enjoying It, Candy Crush and Capitalism<br \/>\n<img loading=\"lazy\" class=\"wp-image-4252 size-medium alignright\" src=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_EnjoyingITCandyCrash-194x300.jpg\" alt=\"\" width=\"194\" height=\"300\" srcset=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_EnjoyingITCandyCrash-194x300.jpg 194w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_EnjoyingITCandyCrash.jpg 324w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/><\/span><\/h2>\n<p style=\"text-align: justify;\">Zameranie : <strong>\u017divotn\u00fd \u0161t\u00fdl, Filozofia<\/strong><\/p>\n<p style=\"text-align: justify;\">Neviem, ako sa to podarilo, ale tohto roku som mal \u0161\u0165astn\u00fa ruku na prekvapivo ve\u013ea zauj\u00edmav\u00fdch filozofick\u00fdch kn\u00edh. (Mo\u017eno starnem.) Aby bolo hne\u010f na \u00favod jasn\u00e9, filozofick\u00e9 trakt\u00e1ty zn\u00e1\u0161am podobne dobre ako v\u00e4\u010d\u0161ina popul\u00e1cie. Teda tak po 5 stranu. Potom zv\u00e4\u010d\u0161a preg\u00falim o\u010dami a\u00a0 kniha sa prepad\u00e1 v \u010d\u00edtacom poradovn\u00edku. Alfie Brown ma v\u0161ak svojou knihou up\u00fatal. Nielen t\u00fdm, \u017ee ju spravil znesite\u013ene kr\u00e1tku, ale najm\u00e4 t\u00fdm, \u017ee si vybral t\u00e9mu, nad ktorou som u\u017e aj ja prem\u00fd\u0161\u013eal. Je s\u00fa\u010dasn\u00e1 Netlix vlna a Hranie hier na mobile len zab\u00edjanie \u010dasu? (nad ktor\u00fdm my, knihomoli, m\u00f4\u017eeme pohrdova\u010dne prednies\u0165 svoje &#8220;Pch\u00e1!&#8221;) Alebo ide o legit\u00edmne a zmyslupln\u00e9 tr\u00e1venie vo\u013en\u00e9ho \u010dasu, ktor\u00e9 zost\u00e1va genera\u010dne nepochopen\u00e9? Argumenta\u010dne a filozoficky podlo\u017een\u00e1 rozprava o tejto t\u00e9me ma nielen vtiahla do \u010d\u00edtania tak, \u017ee som si nev\u0161imol, ako \u010faleko som za 5tou stranou. Objasnila mi aj postoje niektor\u00fdch \u013eud\u00ed z m\u00f4jho okolia. Mo\u017eno mi budete po pre\u010d\u00edtan\u00ed nad\u00e1va\u0165, ale fakt by som v\u00e1m to odpor\u00fa\u010dil si pre\u010d\u00edta\u0165. Autor navy\u0161e nap\u00edsal aj \u010fal\u0161ie podobn\u00e9 dielo na trochu in\u00fa t\u00e9mu, ktor\u00e9 je na mojom reading liste e\u0161te do konca roka. Tak pr\u00edpajam link aj k tomu druh\u00e9mu dielu.<\/p>\n<p style=\"text-align: justify;\">Link: <a href=\"https:\/\/www.amazon.com\/dp\/1785351559\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.amazon.com\/dp\/1785351559<\/a><\/p>\n<p>Link na \u010fal\u0161ie dielo autora: <a href=\"https:\/\/www.amazon.com\/dp\/1509518037\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.amazon.com\/dp\/1509518037<\/a><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\">Cesta Na Ropn\u00fa Plo\u0161inu<\/span><\/h2>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><img loading=\"lazy\" class=\"alignleft wp-image-4256 size-medium\" src=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_cesta-na-ropnu-plosinu-198x300.png\" alt=\"\" width=\"198\" height=\"300\" srcset=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_cesta-na-ropnu-plosinu-198x300.png 198w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_cesta-na-ropnu-plosinu.png 199w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/span><\/h2>\n<p>Zameranie: <strong>Motiv\u00e1cia, \u017divotn\u00fd \u0161t\u00fdl<\/strong><\/p>\n<p style=\"text-align: justify;\">Ak by ste poznali Andreja, asi by ste nepochybovali, \u017ee jeho kniha na tento zoznam patr\u00ed. Ale ke\u010f\u017ee ho zrejme nepozn\u00e1te, sk\u00fasim v\u00e1m pribl\u00ed\u017ei\u0165, pre\u010do jeho kniha naozaj stoj\u00ed za pre\u010d\u00edtanie.<\/p>\n<p>\u017dijete ako chlapec na s\u00eddlisku na strednom Slovensku. Dopo\u010duli ste sa, \u017ee v takom N\u00f3rsku by sa dali zarobi\u0165 skvel\u00e9 peniaze. Tak si vygooglite nejak\u00fdch Slov\u00e1kov v N\u00f3rsku na Facebooku, &#8220;rozbijete prasiatko&#8221; a k\u00fapite si letenku do N\u00f3rska. Vyst\u00fapite z lietadla a N\u00f3rsky sen sa m\u00f4\u017ee za\u010da\u0165 &#8230;<\/p>\n<p style=\"text-align: justify;\">&#8230; a\u017e na to, \u017ee v\u00e1\u0161 Slovensk\u00fd mobil nem\u00e1 roaming, neviete po n\u00f3rsky, nem\u00e1te vysok\u00fa \u0161kolu, nikto v\u00e1m neche da\u0165 pr\u00e1cu, prepleskli v\u00e1s \u0161kandin\u00e1vske ceny, nem\u00e1te nikoho bl\u00edzkeho, va\u0161e \u00faspory sa okam\u017eite rozplynuli a za\u010d\u00ednate ma\u0165 pov\u00e1\u017eliv\u00e9 zdravotn\u00e9 probl\u00e9my.<\/p>\n<p>Nie, to nie je sc\u00e9nar B-\u010dkov\u00e9ho dobrodru\u017en\u00e9ho rom\u00e1nu. To je skuto\u010dn\u00fd pr\u00edbeh Andreja Tich\u00e9ho. Ktor\u00fd sa, sn\u00e1\u010f mi to priate\u013eu prep\u00e1\u010di\u0161, dos\u0165 naivne vybral do N\u00f3rska. Hoci samotn\u00fd pr\u00edbeh (z ktor\u00e9ho nechcem vyzradi\u0165 najpikantnej\u0161ie sc\u00e9ny) by bol hodn\u00fd filmov\u00e9ho n\u00e1metu, t\u00e1to kniha m\u00e1\u00a0 ove\u013ea silnej\u0161\u00ed odkaz. Ukazuje na to, ako naozaj chcie\u0165 nie\u010do dosiahnu\u0165. Ako sa nezlomi\u0165 a na \u010do v\u0161etko sa pripravi\u0165. Ale hlavne ako nakoniec uspie\u0165 a splni\u0165 si (v podstate nere\u00e1lny) sen. A ako pochopi\u0165, \u017ee to je len prv\u00fd stupienok v dlhom kariernom a rodinnom \u017eivote.<\/p>\n<p style=\"text-align: justify;\">Nie, nechajte sa oklama\u0165 \u0161ibalsk\u00fdm n\u00e1zvom knihy. Toto nie je cestopis, ani n\u00e1vod, ako sa dosta\u0165 na ropn\u00fa plo\u0161inu. Toto je energetick\u00e1 vzpruha, ako dosiahnu\u0165 svoje sny. Navy\u0161e vzpruha, pri ktorej sa zasmejte aj si zah\u00edkate.<\/p>\n<p style=\"text-align: justify;\">Link: <a href=\"https:\/\/www.martinus.sk\/?uItem=292194\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.martinus.sk\/?uItem=292194<\/a><\/p>\n<p style=\"text-align: left;\">.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\">Never Split The Difference<br \/>\n<img loading=\"lazy\" class=\"wp-image-4258 size-medium alignright\" src=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_NEVERsplit-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" srcset=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_NEVERsplit-195x300.jpg 195w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_NEVERsplit.jpg 417w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/span><\/h2>\n<p style=\"text-align: justify;\">Zameranie : <strong>Vyjedn\u00e1vanie, Biznis strat\u00e9gia<\/strong><\/p>\n<p style=\"text-align: justify;\">Iste ste sa u\u017e ocitli v situ\u00e1cii, kde i\u0161lo o ve\u013ea. H\u00e1dka s partnerom, po\u017eiadavka o zv\u00fd\u0161enie platu, obchodn\u00e9 rokovanie alebo die\u0165a, ktor\u00e9 sa nevie vsprata\u0165 do ko\u017ee. A ke\u010f si sp\u00e4tne prehr\u00e1vate t\u00fa situ\u00e1ciu, hlava sa nesta\u010d\u00ed \u010dudova\u0165, \u010do to \u00fasta hovoria. Kde h\u013eada\u0165 radu, aby sme si to nabud\u00face (prinajmen\u0161om) sami nekazili?<\/p>\n<p>H\u013eada\u0165 rady o vyjedn\u00e1van\u00ed mo\u017eno u r\u00f4znych profesi\u00ed. Niektor\u00ed v\u00e1m odpor\u00fa\u010daj\u00fa hra\u0165 ne\u00fastupn\u00fdch tvr\u010fasov. In\u00ed v\u00e1s nasmeruj\u00fa k tomu &#8220;aby ste dohodu s oponentom smerovali niekam doprostred rozp\u00e4tia&#8221;. \u010co si v\u0161ak o optim\u00e1lne strat\u00e9gi\u00ed vzjedn\u00e1vania mysl\u00ed Policajn\u00fd vyjedn\u00e1va\u010d, ktor\u00fd rie\u0161i rukojemnick\u00e9 dr\u00e1my a \u00fanosy? M\u00e1 pon\u00faknu\u0165 protistrane zabitie polovice rukojemn\u00edkov v\u00fdmenou za to, \u017ee sa \u00fato\u010dn\u00edk vzd\u00e1?<\/p>\n<p style=\"text-align: justify;\">Chriss Voss je absol\u00fatna svetov\u00e1 \u0161pi\u010dka vo vyjedn\u00e1van\u00ed s ozbrojen\u00fdmi \u00fato\u010dn\u00edkmi a teroristami. A ako policajn\u00fd vyjedn\u00e1va\u010d v\u017edy mus\u00ed hra\u0165 na to, \u017ee on vyhr\u00e1 v\u0161etko a terorista nedostane skoro ni\u010d. Preto je zauj\u00edmav\u00fd jeho poh\u013ead na to, ako vies\u0165 vyjedn\u00e1vania tak, aby na va\u0161ej strane zostal cel\u00fd jackpot. Ak v\u00e1m to pr\u00edde odpudiv\u00e9 (a\u017e nef\u00e9r) pre be\u017en\u00fd \u017eivot, pozer\u00e1te sa na to rovnako ako ja, k\u00fdm som knihu neotvoril. Verte mi v\u0161ak, kniha nie je n\u00e1vodom, ako druh\u00fa stranu o\u0161klba\u0165. Je to s\u00fabor r\u00e1d (pop\u00edsan\u00fdch na konkr\u00e9tnych pr\u00edpadoch), ktor\u00e9 v\u00e1m umo\u017enia \u00eds\u0165 aj za 50:50 dohody. A pritom neurazi\u0165 ani nepodrazi\u0165 oponenta. Pop\u00edsan\u00e9 postupy s\u00fa v\u0161ak rovnako u\u017eito\u010dnou obranou proti zdatn\u00fdm s\u00faperom, ak aj sami nechcete akt\u00edvne zatla\u010di\u0165. K\u00fapa tejto knihy sa v\u00e1m n\u00e1sobne vr\u00e1ti. U\u017e na najbli\u017e\u0161om hodnotiacom pohovore alebo hyisterickej sc\u00e9ne va\u0161ej ratolesti.<\/p>\n<p style=\"text-align: justify;\">Link: <a href=\"https:\/\/www.amazon.com\/dp\/1847941494\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.amazon.com\/dp\/1847941494<\/a><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><img loading=\"lazy\" class=\"alignleft wp-image-4262 size-medium\" src=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_DIETA44-190x300.jpg\" alt=\"\" width=\"190\" height=\"300\" srcset=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_DIETA44-190x300.jpg 190w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_DIETA44.jpg 406w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/>DIE\u0164A 44<br \/>\n<\/span><\/h2>\n<p>Zameranie: <strong>Rusk\u00e1 hist\u00f3ria<\/strong>, <strong>Detekt\u00edvka<\/strong><\/p>\n<p style=\"text-align: justify;\">Ako som p\u00edsal v z\u00e1hlav\u00ed tohto blogu, knihy kr\u00e1snej literat\u00fary do odpor\u00fa\u010dan\u00ed na tomto blogu zvy\u010dajne ned\u00e1vam. Pri tejto knihe v\u0161ak ve\u013emi r\u00e1d urob\u00edm ve\u013ek\u00fa v\u00fdnimku.<\/p>\n<p style=\"text-align: justify;\">Kniha Tom Roba Smitha ma fascinovala t\u00fdm, \u017ee ve\u013emi dlho (vy\u0161e sto str\u00e1n) som nevedel odhan\u00fa\u0165. ak\u00fd \u017e\u00e1ner vlastne \u010d\u00edtam. Chv\u00ed\u013eu som mal pocit, \u017ee \u010d\u00edtam historick\u00fd rom\u00e1n, \u010di literat\u00fatu faktu o soci\u00e1lnej situ\u00e1cii v povojnom Rusku. Alebo detekt\u00edvku? Ak v\u00e1m toto moje zm\u00e4tenie pr\u00edde nepochopite\u013en\u00e9, tak vedzte, \u017ee autor tak p\u00fatavo mie\u0161a tieto tri l\u00ednie knihy, \u017ee je v\u00e1m to vlastne \u00faplne jedno. Chcete \u010fal\u0161iu a \u010fal\u0161iu str\u00e1nku, nech je to ktoreko\u013evek z nich. In\u00fdmi slovami kniha tak verne prep\u00e1ja opis spolo\u010denskej situ\u00e1cie so \u017eivotom post\u00e1v, a\u017e &#8230; a\u017e zrazu zist\u00edte, dopekla, ve\u010f ono je to detekt\u00edvka. Vrah sa za\u010d\u00edna n\u00e1padne podoba\u0165 na nieko\u013eko post\u00e1v. Za\u010d\u00ednate ma\u0165 istotu, kto to asi je. Ale spolo\u010densk\u00e9 zriadenie ho vlastne nechce vyp\u00e1tra\u0165, tak ako bude spravodlivo potrestan\u00fd? Die\u0165a 44 (mimochodom prv\u00fd diel tril\u00f3gie) je skvel\u00e1 a p\u00fatav\u00e1 kniha na jesen\u00fd ve\u010der aj k opa\u013eovaciemu kr\u00e9mu na leh\u00e1tko. Proste si to u\u017eite.<\/p>\n<p style=\"text-align: justify;\">Link: <a href=\"https:\/\/www.martinus.sk\/?uItem=50893\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.martinus.sk\/?uItem=50893<\/a><\/p>\n<p style=\"text-align: left;\">.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff6600;\">Seeing Around Corners<br \/>\n<img loading=\"lazy\" class=\"alignleft wp-image-4264 size-medium\" src=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_SEEINGaroundCORNERS-198x300.jpg\" alt=\"\" width=\"198\" height=\"300\" srcset=\"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_SEEINGaroundCORNERS-198x300.jpg 198w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_SEEINGaroundCORNERS-768x1163.jpg 768w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_SEEINGaroundCORNERS-676x1024.jpg 676w, https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/BOOKS_2020_SEEINGaroundCORNERS.jpg 1690w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/span><\/h2>\n<p style=\"text-align: justify;\">Zameranie : <strong>Mana\u017ement, Biznis strat\u00e9gia<\/strong><\/p>\n<p style=\"text-align: justify;\">Jadrom mnoh\u00fdch probl\u00e9mov\u00a0 biznisu je, \u017ee sa na aktu\u00e1lne dilemy nazer\u00e1 met\u00f3dami spred 20 a viac rokov. Rozhodnutia toti\u017e robia \u013eudia, ktor\u00ed \u0161tudovali v \u010dase, ke\u010f dan\u00e9 t\u00e9my boli hor\u00facimi novinkami. Ako v\u0161ak dovidie\u0165 za horizont? Ako spr\u00e1vne pre\u010d\u00edta\u0165, \u010do bude IN v najbli\u017e\u0161\u00edch rokoch? Ale hlavne, ako inovova\u0165 sk\u00f4r pomocou &#8220;calculated bets&#8221; ako cez &#8220;plug and pray&#8221; projekty.<\/p>\n<p style=\"text-align: justify;\">Hoci Rita McGrath patr\u00ed (aj v mojej rozsiahlej kni\u017enici) medzi nezn\u00e1mych autorov, r\u00fdchlo si z\u00edskala moju priaze\u0148 t\u00fdm, ako pragmaticky pomen\u00fava slab\u00e9 miesta biznisu a skuto\u010dn\u00e9 z\u00e1platy na tieto diery. Neboj\u00ed sa \u00eds\u0165 proti mainstream pr\u00fadu, tak\u017ee sa dozviete, \u017ee trhov\u00fd podiel je zastaral\u00e1 metrika, \u017ee skuto\u010dn\u00e9 inovat\u00edvne firmy s\u00fa tie, ktor\u00e9 na to nepotrebuj\u00fa zamestnancov alebo \u017ee Netflix dlho t\u00e1pal v tom ako prejs\u0165 na predplatn\u00e9. Neh\u013ead\u00e1 ikony ani hrdinov (ako je tak be\u017en\u00e9 pre Americk\u00fdch biznis autorov). Naopak, serv\u00edruje dobre \u0161trukt\u00farovan\u00e9 rady, ako systematicky inovova\u0165, ale aj \u010do s\u00fa \u010dasto opom\u00ednan\u00e9 \u00faloh\u00fd l\u00eddrov v tomto procese, \u010di ako nepod\u013eahn\u00fa\u0165 tlakom okolia.<\/p>\n<p style=\"text-align: justify;\">Je to hutn\u00e9 \u010d\u00edtanie a pripravte sa na to, \u017ee budete odbieha\u0165 od kni\u017eky k pozn\u00e1mkov\u00e9mu bloku \u010di kl\u00e1vesnici si zap\u00edsa\u0165 podnetn\u00e9 n\u00e1pady. Podctiv\u00e9 \u010d\u00edtanie tejto knihy teda zaberie viac \u010dasu, ako by jej\u00a0 (inak \u0161tandardn\u00e1) hr\u00fabka nazna\u010dovala. Ak v\u0161ak vediete nejak\u00fd team alebo (spolu)zodpoved\u00e1te za strat\u00e9giu \u010di smerovanie nejakej firmy, moje odpor\u00fa\u010danie si s chu\u0165ou u\u017eijete.<\/p>\n<p style=\"text-align: justify;\">Link: <a href=\"https:\/\/www.amazon.com\/dp\/0358022339\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.amazon.com\/dp\/0358022339\/<\/a><\/p>\n<p>.<\/p>\n<p>Ak ste \u010dlenom komunity MocneData u\u017e dlh\u0161ie (mimochodom sta\u0165 sa n\u00edm m\u00f4\u017eete\u00a0<a href=\"https:\/\/mocnedata.sk\/zostanme-v-kontakte\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>bezplatne tu<\/u><\/a>), tak viete, \u017ee svoje \u010ditate\u013esk\u00e9 odpor\u00fa\u010dania som d\u00e1val\u00a0<strong>aj po in\u00e9 roky<\/strong>. Tu s\u00fa niektor\u00e9 z\u00a0nich:<\/p>\n<h3><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/mocnedata.sk\/top-knihy-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Predsavzatia na 2020? Sk\u00faste pre\u010d\u00edta\u0165 niektor\u00fa z t\u00fdchto TOP KN\u00cdH<\/a><\/span><\/h3>\n<h3><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/mocnedata.sk\/co-citaju-experti-filip-vitek-top-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u010co \u010d\u00edtaj\u00fa Market\u00e9ri\u00a0\u2013 knihy 2016<\/a><\/span><\/h3>\n<h3><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/mocnedata.sk\/marketer-jezisko-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">Skvel\u00e9 knihy 201<\/a>7<\/span><\/h3>\n<h3><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/mocnedata.sk\/4-kvalitne-knihy-co-si-precitat-o-datovej-analytike\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 V\u00fdborne knihy o\u00a0d\u00e1tach\u00a02018<\/a><\/span><\/h3>\n<h3><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/mocnedata.sk\/co-cita-milan-schnorrer\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u010co \u010d\u00edtaj\u00fa in\u00ed \u2013 Milan Schnorrer<\/a><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Knihy, ktor\u00e9 si kupujem, starostlivo vyber\u00e1m. V\u010faka tomu tie pr\u00edjemn\u00e9 prekvapenia v\u00fdrazne predbiehaj\u00fa sklamania. Kn\u00edh v\u0161ak st\u00e1le vych\u00e1dza (na svete) ve\u013ea a tak n\u00e1js\u0165 tie skuto\u010dn\u00e9 poklady naozaj vy\u017eaduje ur\u010dit\u00e9 \u00fasilie. Rozhodol sa preto podeli\u0165 s Vami o to najlep\u0161ie, \u010do postretlo m\u0148a, zatia\u013e v roku 2020. <\/p>\n","protected":false},"author":2,"featured_media":4846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[2],"tags":[2009,2010,2011,2012,2013,2014,2015,2016,2017,2018,2019,2020,2021,2022,2023,2024,1655,2025,2026,2027,2028,2029,2030,2031,2032,2033,2034,2035,2036,2037,2038,2039,2040,2041,2042,2043,2044,2045,2046,2047,2048,2049,2050,2051],"jetpack_featured_media_url":"https:\/\/mocnedata.sk\/wp-content\/uploads\/2020\/09\/book_suggestions.png","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/posts\/4288"}],"collection":[{"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/comments?post=4288"}],"version-history":[{"count":15,"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/posts\/4288\/revisions"}],"predecessor-version":[{"id":4844,"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/posts\/4288\/revisions\/4844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/media\/4846"}],"wp:attachment":[{"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/media?parent=4288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/categories?post=4288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mocnedata.sk\/en\/wp-json\/wp\/v2\/tags?post=4288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}