Nead a 2020 resolution? Try to read some of these TOP BOOKS

People who know me for a long time know that I can’t get much offended if labeled as bookworm. I really like to read (and do it a lot). However, only those closest to me know that I have every year resolution to read more than 10,000 pages of books in calendar year (beyond other than magazines, blogs and news articles.) To my pleasure, I have missed on this commitment only once in last 10 years. On the contrary, 2019 was one of my record reading years as I managed to read 39 books (and in middle of 5 more of them). The imaginary 10K pages bar was exceeded by thousand of the pages in past year. However, I don’t aim to bore you too much with quantities, this blog strives for a different goal.

I carefully consider the books I buy, as I refrain from running away from started reading (even if it later proves to be not the best choice). Paying respect to author’s efforts, I try to finish the book till its end. Of course, even master carpenter sometimes cuts his finger, but thanks to careful selection, the pleasant surprises are outstretching the disappointments. And that’s why I decided to share with you Best of My 2019 Reading List. (Filtered for books that fit TheMightyData topics)

KNIHY_data_for_peopleData For The People

Topics: Data, Data Analytics, Privacy

Without hesitation and long introductions: This book is one of the best books on data analytics (and its implications) I’ve read in the last decadeIt not only gives you an overview of the trends in data and their analytics that you should understand. It also offers interesting social insights on how to work with data to benefit our civilization. If you read between lines, you will also understand in which areas we still underestimate the impact of the data and we need to add it properly. Therefore, if you are involved in data analytics or processing, I simply recommend reading this book as soon as possible.

Link: https://www.amazon.de/dp/B06XKTWVY9/

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AI for Marketing and Product InnovationBOOKS_2019_AI_Marketing_Product

Topics: Artificial Intelligence, Marketing

Many dare to drag sugar coat how artificial intelligence will affect your business. But did they also give you specific recommendations on where to start and how to achieve your first success with AI solutions in your particular situation? Your answer may not surprise me. There is plethora of Oracles moving in mute AI waters. This book, in contrast, provides concrete examples of how to apply advanced data analytics and individual forms of artificial intelligence to Marketing and Product Management. Very unique, thus the more valuable cookbook and inspiration for almost every employee in the company.

Link: https://www.amazon.de/dp/1119484065/

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BOOKS_2019_MeaningfulMeaningful: The Story of Ideas That Fly

Topics: Management, Strategy Principles

Are you trying to come up with a concept or solution? Did you get a task you don’t know how to grab? Did you get burned on a project that seemed straightforward at first sight. Then you stand in front of a book that will guide you through how to design (and realize) ideas so that they are really useful and deliver what is expected of them. In short to be Meaningful, indeed.

Link: https://www.amazon.de/dp/0994432801/

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AI Superpowers BOOKS_2019_AI_Superpowers

Topics: Artificial Intelligence

Finding a good book on Artificial Intelligence and its impact on society is really difficult feat. Topic is intensely hyped and real AI awareness is more pretended than achieved. Thus it is of immense value when someone truly knowledgeable explains the nature of Artificial Intelligence and its social impact, step by step. Kai Fu Lee is such a person. Moreover, as he comes from the Chinese environment first place, his views depict true country capabilities (and weak points) and goals of AI in China to the reader with neither Chinese shine nor Western propaganda. He serves valuable insights to why China’s development is moving the very direction and pace it takes. Let me, thus, express my forecast that Lee’s book will be a mandatory reading for the next decade for anyone who is aware artificial intelligence advent.

Link: https://www.amazon.de/dp/1328606090

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BOOKS_2019_PLATFORMPlatform revolution

Topics: Web, E-commerce

Have you ever stumbled upon a book, you said, “Oh, God, if I had seen you before?” A few quarters back I led a project that sought to build a marketplace for services. Despite the fact that the project was full of experienced people, we were very anxious (and now I know that we have) made many serious mistakes. The Platform Revolution book intriguingly summarizes the principles of such E-commerce marketplaces and explains how to avoid the most common failures of this type of business. So if you are also “up to” to an E-commerce project, I recommend you reading this book.

Link: https://www.amazon.de/dp/0393354350/

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Blitz Scaling BOOKS_2019_BlitzScaling

Topics: Business strategy, Growth strategies

Sometimes there is no need to tip-toe around hot pot. The reason to read this book is very simple. As is it is to frame target audience for this book. If you have the happen to have responsibility for getting a business (or process) into higher gear, be sure to read Blitz Scaling. Moreover, it is also interesting read for ordinary mortal who wants to understand which services around us will grow steeply in the near future and which will curb instead.

Link: https://www.amazon.de/dp/1984822454

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BOOKS_2019_The_only_gameThe Only Game In Town

Topics: Financial Markets

As the saying goes: After the war everyone is a general.” In economy this maxim turns into small variation of “After the crisis everyone is an economic analyst who predicted it”. However, what should you do if you work among central bankers (and others who run the financial markets), you see an upcoming problem, but you are in a brutal minority. Well, if you are a Mohamed A. El-Erian (manager managing perhaps the largest portfolio of mutual funds), you will write a good book about it so that you open the eyes of many others. If you are eager to understand why another crisis is in baking up and who to blame for it this time, invest a few hours of your time in reading this book.

Link: https://www.amazon.de/dp/0300222637/

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AI Does Not Hate You BOOKS_2019_AI_does_not_hate

Topics: Artificial Intelligence

Did you read Nick Bostrom’s 21st Century Bible? Did you get interested and would like to expand your horizon even further? Then I have good news for you. Tom Chivers took the effort not only to write some sort of free continuation (and conclusions extension) brought to Bostrom. He has also worked out a sort of summarizing layer that will give you a better understanding (of Bostrom himself and) why most people who understanding the AI trends are more cautious pessimists than current development enthusiasts. As the title of the book itself suggests, it is not necessary to take it personally. That AI (apparently) will replace your work is no less or more certain than it replacing your neighbor’s work. But how to look despite these prospects with joy into future can be found in this very book.

Link: https://www.amazon.de/dp/1474608787/

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BOOKS_2019_GermanyThe Shortest History Of Germany

Topics : History, General Knowledge

I admit, this recommendation is a little consequence of me living in Germany for last years. But the reason why I recommend you read this book is that in, literally, few hours you will embrace the whole relevant European context. You will understand why Germany is Europe’s driving force today, even though most of history it was not. You will understand why a third of Berlin spoke French even before Napoleon arrived, how the Reformation was related to the advent of Hitler, and why, in fact, East Germany was a Cinderella whom many were still afraid of. This book is an instant extension of your cultural IQ. Even if you do not live in Germany neither you are a history fan, I still urge you to read this subtle book.

Link: https://www.amazon.de/dp/1910400734

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Turning The Flywheel 

BOOKS_2019_FlyWheel

 

Topics: Business Strategy, Development, Growth

You may laugh loud, but I would criticize this book for just one thing: it is too short. Turning The Flywheel is actually one of the shortest books I’ve read. (only 48 pages). But the shorter the print, the more intense her message is. Even in such a limited space this booklet offers, you will find instructions on how to make your business or teamwork self-propelling. In other words, how to do things that in return synergically help to keep themselves well above average successful. If I wanted to be too simplistic: How to do ingenious things that spin on the flywheel yourself while you take a rest.

Link: https://www.amazon.de/dp/1847942555/

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BOOKS_2019_AI_advantageThe AI Advantage

Topics: Artificial Intelligence

I had the chance to meet Tom Davenport in person (at a conference in London), and I have always been eager to swallow his books because I consider them to be a high-quality summary of important data analytics principles. In building analytical teams throughout my career I often gained inspiration. However, to be honest, his latest book was personally a bit disappointing to me. Maybe this is my bias (and that’s why perhaps a little controversial item in this reading suggestion). In some chapters I felt that I was not sure if the recommendations were based on real experience or that someone only “tipped” them to Tom. However, the book also has high-quality passages, so take the chance on it (and let me know how it turned out for you).

Link: https://www.amazon.de/dp/0262039176/

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HUMAN + MACHINE BOOKS_2019_HUMAN_machine

Topics: Artificial Intelligence, Human Labour

Skepticism about artificial intelligence’s negative impact on jobs is recently emerging quite a bit. There are relatively few books and articles that would compensate for this “bad mood” about AI’s role in the labor market. That is why HUMAN + MACHINE has been a jewel of recent days. It offers a counterbalance to the skeptical view of AI’s future and gives substantial hope for the masses. It strives to show how (realistically) machines and people will work together to fulfill the tasks & goals today done solely by humans. Thus, if you (want to) believe in good, this is a great stepping stone for you.

Link: https://www.amazon.de/dp/1633693864/

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BOOKS_2019_Infinite_GameThe Infinite Game

Topics: Business Strategy, Leadership

Have you ever wondered why so many companies went bankrupt and even grandiose business plans fail? Does the waiter service make you cry or do you condemn fraudulent market practices? Simon Simek offers a very interesting look at this topic. Book will gradually guide you through realization that most companies consider business just a way from one mile-stone to another, resembling rather a sport event or a game session than a long-term strategy. As you read, you gradually understand that the human life, society, business (and many other things) has been there, and will stay, even once we individually pass out. It is a form of “indefinite game” in which most KPIs and short-term approaches are not only ineffective but down right counterproductive. This book is vital read for anyone who wants to do business honestly, lead people or live a meaningful life. The script is not necessarily for the masses. But therefore much more inspiring for those who do not seek shortcuts and who search recipe to do things properly.

Link: https://www.amazon.de/dp/0241295599/

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Surrounded by idiots BOOKS_2019_Idiots

Topics: Personality, Personal profile

Do you want to know why people “piss you off”? Are you desperate in dealing with certain person? Then be sure to read this book. You may have encountered MBTI, DISC, or other tools to attribute personality profiles to individuals. Knowing what kind of different people types are around and how to best handle them is really helpful. (and often stress relieving for your life) The book Surrounded by idiots at first glance uses “just another” Carl G. Jung’s color methodology, but it serves it in a very, really very understandable language, opening up the possibility to grasp human differences and (especially how) to use them in life of the ordinary man. That’s why I highly recommend this book to all of us.

Link: https://www.amazon.de/Surrounded-Idiots-Behaviour-Understand-Understood/dp/1785042181/

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I kept on suggesting the books in past. However, this year I would like to add one novelty beyond history. I will also reveal something from my future letter for 2020. These books are already daringly looking at me from the shelf (and they will come into play soon):

BOOKS_2020_Human_compatibleHuman Compatible: Artificial Intelligence and the Problem of Control

Topics: Artificial Intelligence

If you have already read (or even programmed) artificial intelligence, you probably have realized that the advent of artificial intelligence carries many, for mankind even existential, hitches. This book zooms on some of them and gives a clear report on whether and to what extent we already are ready to bound human and robot lives together.

Link: https://www.amazon.de/gp/product/0525558616

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Permanent Record BOOKS_2020_Snowden

Topics: Data a Data Security

Edward Snowden’s story will be familiar to you at least marginally. However, his mission is often narrowed to a single notion of US intelligence and security services confidential information disclosure. Subsequently, he lived a James Bond-like life: in run, hide, dwelling in various embassies. However, more interesting is Snowden’s life before the famous whistle-blowing event as well as the motives that led him to do so. Promising read guaranteed.

Link: https://www.amazon.de/gp/product/152903566X

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BOOKS_2020_ChessHow Life Imitates Chess

Topics: Strategy, Values

He was the youngest world champion in chess and remained the longest serving one ever. Garry Kasparov. When asked about secret recipe for that, he joked he had been washing his teeth every night and drinking tonic before each game. But it was just his replica in the spirit of “for silly question, equally solid answer”. When you let him freely talk about his perception of life and decision making, suddenly you fail to keep the notes of all maxims he serves. If Simon Simek sees life as an episode in the eternal Game, this book is like the magnetic counter-pole. Thus, if you want to find out who of these two great authors have come closer to (your) reality, you will not regret to engage in reading this book as well.

Link: https://www.amazon.de/dp/0099489864/

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Who Owns The Future BOOKS_2020_Who_Owns

Topics: Privacy, Trends, Values

We have voluntarily let observers into our lives. Social networks and the Web generally collect our ideas, preferences and personal information, combine them to create much more interesting, aggregated data. Some conclusions are truly amazing and sharply helpful. Their only mistake is that we don’t own them. Yes, it’s the perfect digital “about us without us”. Most of us are shrugging our shoulders, as that’s just the way it is. But does it really have to? And could it possibly be completely the other way around? What changes in digital ownership (standards and laws) shall we implement so that we are not fenced completely out of the game?

Link: https://www.amazon.de/s?k=Who+Owns+The+Future&i=english-books

 

4 TYPES of BOSSES WHO DO NOT UNDERSTAND analytics

When I wrote a blog about the Analyst Loneliness Syndrome a few weeks ago, I knew I wasn’t talking about isolated cases. However, the magnitude of readers’ responses have completely knocked me out. It is bitter-sweet mixed feeling of sadness and joy that you nailed something right, but you feel sorry that so many people are suffering from this syndrome. So I decided to talk to some of those who contacted me about that blog and to write extension of original post. This time about one of the three core factors of analytical loneliness: the management side of things.

The classic HR maxim says: “Employees don’t leave companies, they runaway from their superiors.” Although I do not quite agree with this generalization, I have to admit that in 4 out of 5 cases when I changed my job, it was true (this is my greeting, Rasto, you are the exception). One can leave boss behind for a variety of reasons, but in most cases it’s a combination of some of the following “evergreen’s“: He can’t appreciate my work; He does not understand the area and therefore I get mostly nonsense tasks; He does not believe me and hints me so; No inspiration or development from him, I only rot; His/her moral standards and deeds are in deep contrast with my beliefs.

Certainly, managerial superficiality and incompetence can affect you in almost every industry, but I would like to specialize in a typical example of this ailment in Data Analytics and Data Science. The traditional managerial characters have gained some additional spicy ingredients in this industry. After all, judge for yourself, here are 4 TYPES of MANAGERS that don’t understand analytics:

1] Don’t drag me into details

BOSS_type_1Managerial Profile: It’s incredible, but even today there are still many companies where data analysts is “stuck” under the Head of Business or Marketing. It is often a tragic consequence of widely spread belief that data can  significantly influence company’s revenue. As a result, analysts are moved under the Head of business or marketing to make this influence happen . However, these are usually managers who have a mathematics aversion, developed already at their (primary or secondary) school. Anything more complicated than percentages leave them restless. Simple numbers like sum and average (of course, they only mean arithmetic average) ok, but everything else is already far too complicated. Any statistics beyond the correlation are just “academic curls” (or crap). Their phobia from numbers and more sophisticated analyses comes from the fact that they have never understood this area, are not in control of it and thus are afraid of it. They don’t believe in the power of calculations nor AI, they solve everything intuitively and on the basis of proven approaches (read as: it worked once in the past). He prefers human speech as communication, simplifies every schema or spreadsheet into 2-3 sentences. However complicated the analysis is, at the end everything has to end up in Excel, which can be filtered by columns, and must not be more than 50 lines. When you try to “dive into” the results of your work, (s)he will tell you “Let’s do not get too technical” (just tell me the essence)

Implications for your work: If you work for such a manager, you will be probably having a very frustrating working life. Since this kind of managers never did any analytical work, (s)he doesn’t know what IS real and what’s NOT. Neither in terms of procedures and results, but especially not in terms of time you need. So get ready to receive ridiculous tasks in gallows deadlines (what could take so long, right?). He has intuitive expectations about every assignment he gives you. If you fail to match it with real data, a tough week is waiting for you. No matter how thoroughly you prepare your analysis output, (s)he will take one or two of the most obvious (= most primitive) conclusions, thereby gradually discouraging you from coming with more sophisticated procedures first place. Sooner or later, there will also come attempts to censor “illogical” analysis outcomes. If it is necessary to present to “seniors” conclusions, (s)he will let you do it (while throw half of the slides out of deck as useless). Because if the top management did not like it by chance, (s)he will drown you with “it not making sense even to him/her”, but it just happen to be the calculation result. In the area of expert or personal development, you are down to pure fate of Robinson Cruse.

What should you do about it: I hate to be an evil prophet, but if you are serious about your analyst career, run away from there. In fact, this kind of manager is unrealistic to improve, because he considers more complicated analytics to be a necessary evil that suits him only when it confirms his intuitive hypotheses. Otherwise it is unnecessary “trying to look smart” that has no support in (his/her) reality. The only alternative to fleeing would be to attempt a coup d’état (whistle-blow him to a higher level of control and they might exchange him). But honestly, this kind of managers have a stiffer root and they have more “merits” than you have of convincing arguments. So sooner or later you just leave (with great relief).

2] Scared rabbit

BOSS_type_2Managerial Profile: This type of manager stems from the first type and often represents a generational shift or personality development from “Don’t-drag-me-into- details” type. What remains the same, (s)he never did an analytical work himself, so things are not understood. The “move forward”, however, is that they do not reject a more sophisticated analysis because it has come upon them that they cannot do without it anymore. To this “improvement” he was pushed most likely by the CEO / shareholder attitude or the fact that he noticed all the competitors around already using analytics, so we must have it, too. However, as (s)he does not understand things him/herself, he is only trying to follow very elementary steps, often mimicked from professional conferences or buzzwords (anybody Big Data?). (S)he is stiff whenever you enter her/his office, because (s)he knows that the debate with you will revolve around an important subject (s)he doesn’t control. Nevertheless, in order to survive (s)he must feed to levels about him/her (who forced the analytics first place) the illusion that (s)he is not only interested in analytics but also orientates well in it.

Implications for your work: The consequences are similar to situation when you have to get out of a dark room filled with things. (S)he only progresses slowly through the familiar outlines, (s)he first gropes everything thoroughly to make sure we don’t bump into something hard.As a result you will only get elementary assignments, everything will have to be tested in a small pilot (= no effect anyone could notice). Concept that to you train a model first on 1,000 people and then scale to 100,000 doesn’t make sense, does not ring a bell with her/him. Therefore, most projects will die after the pilot. He’ll never fight for better software or a more powerful computing engine, “let’s try first with what we have. When we do, then we can ask for more money.” (S)he’s too soft, because (s)he can’t steer you by essence (since (s)he doesn’t understand it) and so (s)he will try to do it in a moderate way. You won’t get strong decisions or quality feedback from them. Do not expect a vision where to follow, you often will be firefighters of issues that fell from top (and which (s)he cannot conceptualize and prioritize). Since (s)he is uncertain in your area, he will explain everything from Adam (sometimes repeatedly, as it has been overwritten by other issue in his/her head). Most probably he will never let you present the results of your work, so that it is not revealed to leadership that he does not understand even half of what you do.

What should you do about it: If you do not mind (or even prefer) that this kind of managers isolate you from contact with the top management, you can survive in this setting quite comfortably. However, you will have to educate your direct superior continuously (sometimes repeatedly on the same topics). Do not expect any career growth or expert development, at most you will be left with the space to self-tune. As a intermediary station, this is not a completely unbearable. But primitive and repetitive tasks and professional stagnation will catch you up sooner or later. If you have lived with such a manager for more than 3 years, look around where your peers have moved. Your train might be running away.

3] When we in ’95 did this …

Boss_type_3Managerial Profile: It is a manager who once worked as an analyst. Of course, when data analysis meant OLAP and mainly SQL data reporting. (S)he didn’t get too wild with predictive models, Monte Carlo simulations, or neural networks. So (s)he did not realize that data analytics is done completely differently today. In addition, his/her abilities are more of a memory-optimism that is often transformed into “When we tried this way in ’95, it worked”. In a sense, this type of manager is more dangerous than the first 2 named types. If some tries to convince you of something that is true, it is always worse when (s)he thinks being right rather than being not sure about the issue. In addition, this type of manager wants to be involved in every detail because he remembers that it was exciting to reveal new connections (maybe (s)he is nostalgic about it even). In fact, (s)he does not realize that “is no longer playing the same league as the young ones”.

Implications for your work: Perhaps the biggest risk of this type of managers is micromanagement. By living in belief that they understand the area and by having nostalgic memories of the times when they did something real with the data, they will seize every opportunity to “engage in the project.” This can sometimes go so as far as to “volunteer to help” and take parts of the project on their shoulders. (what is to be avoided by far, if for nothing else at least to meet the project deadline). Speaking of those deadlines, the second major risk of working with such a manager is unrealistically optimistic time-frames. After all, when we did it in the 95s, it took just … The biggest risk in the long run is that it will slow down (or “torpedo” by expert “arguments”) your introduction of the modern trends (to keep up with you). Maybe (s)he won’t even do it consciously, but if you take two steps back, after a few years you’ll find that you are more or less spinning in a vicious circle.

What should you do about it: For some people, such a job can be comfortable and they let themselves to be fooled that it might have turned out much worse off (see the first and second type of manager). If you are at the end of a career or are among those who prefer traditional to innovative, just enjoy a comfortable life there. However, if most of your working life is still ahead of you, you need to foster space for professional growth. And the pace should at least match the market growth to avoid becoming “unnecessary junk in the labor market”. Therefore, I recommend that you sit down with such a manager and ask for autonomy: part of your working time (e.g. 1 day a week) to test new trends (which (s)he does not hints you to). If the manager does not agree, (s)he is probably well on his/her way to transform into Type 1], and so should your answer to it be in the spirit of advice for that type (see above).

4] Jules Verne

Jules_VerneManagerial Profile: To avoid wrong impression that a manager is a problem only when (s)he knows less about the issue than you do, there is also the opposite case. I personally hate the principle, when the best surgeon is nominated to be the hospital director, with the argument that others appreciate and respect him. Regrettably, even in analytics, the most skillful (or the most powerful) analyst becomes a team leader or department manager. It happens so often because the levels of control over it are some of the first three types, and so they need someone to cover the technical side of things. Jules Verne is a type of manager who once was Data Scientist or at least a sophisticated data miner. After (s)he stops officially being responsible for direct performance, and is charged with task to manage other analysts, often one of the following things usually happens: 1) Becomes lazy and realized that (s)he no longer wants to return to writing queries or code (resulting in a gradual loss of touch for analyst’s work) or 2) will finally take the chance to do those cool types of analysis that the nobility did not allow him to do before. Often both of these transform into a non-critical acceptance of “hype news” in the industry. After all, he also wants to brag on the beer with other data managers what cool things we are in our company. As the consequence the journey becomes a goal. Trying this-or-that is more important than making something easier to really work. While (s)he is no more responsible for time spent on the individual steps, rather (s)he already determines the strategy for future.

Implications for your work: The assignments become increasingly confusing, because “Try to plug in a neuron net and let’s see what it brings.” Of course, half-successes go into drawer immediately to free up the runway for yet another new approaches to try. The result is a frequent change of priority and a gradual absence of a sense of real effect. The absence of value added gets noticed soon also by the “those up”, as will the time pass working in the Jules Verne’s team also means an increased risk that some organizational change will wipe out the entire team from Earth’s surface (read org chart) without any warning. At the same time, this kind of managers push their people into the position of generalists rather than specialists, which must not necessarily suit everyone well. Projects’ track record might look impressive in CV, but when you gonna by interviewed by someone who really did that (and not just tried as your team did), you will badly grill on your own barbecue stick.

What should you do about it: If you are JUNIOR in this area, it is paradoxically more advantageous for you to stay for a few years. Getting a broad (and shallow) outlook at the beginning of a career is not necessarily a bad choice. However, do not take too high a mortgage so that you do not bleed when your team suddenly ceases to exist one nice morning. If you are a SENIOR, confront the manager with the flicker that (s)he shows. Give him/her a feedback that you want to finalize the projects and that one new idea a week a probably enough. If he doesn’t understand or laugh at you, go to his supervisor to describe the situation and say either HIM/HER (or YOU). Both answers will be the right choice for you. If you are the first to do this, you probably save the rest of the team, but you will not regret the possible departure (possibly with handsome severance pay to get rid of you quickly).

Have you stumbled across one of these 4 types in the workplace? Have you ever experienced yet another type of dysfunctional Data Manager? Share your impressions at info@mocnedata.sk. I keep my fingers crossed for you to avoid those types of people. And if you happen to meet them, try to follow the advice from this blog. Bon voyage!

Presentation from Data Natives Berlin 2018

Dear all,

as you probably have noticed in my LinkedIn  I had the pleasure to talk at the DATA NATIVES conference in Berlin on Feature Engineering Is Your Ticket To Survival In Analytics. As some of you probably could not make it I decided to publish the slides here on the blog, for you to take benefit of them:

 

FILIP_VITEK_TeamViewer_Feature_Selection_EN

Looking forward to any feedback of yours!

When using info from this presentation, please honor the author’s rights to be properly cited as source of your ideas.