CONSPIRACIES take refuge into ALT-TECH [2021 trends]

The fact that conspiracy theories have been gaining more and more traction is equally obvious as the COVID was main topic of 2020. Actually, those two topics have been reigniting each other heavily (with peek for me being internet discussion suggesting that new COVID vaccine will be administered through 5G towers and they need to be destroyed).

As if consequences of these gibberish non-sense itself were not troubling enough, there is another dangerous trend to spot. The ever-increasing heat of info-war is now potentially to marry other mega trend into explosive and deadly mixture.

You may or may not have come across the term Alt-tech. Sparing you with too much of the details, Alternative-Tech scene (or Alt-tech) is movement that tries to create alternatives to digital Goliaths of Google and Facebook type. The underlying motivation behind building alternatives to digital mega services is to “bring back freedom to internet” (read as addressing whatever injustice the big players had done to internet life in their rise to dominance). Free speech and anit-censorship is most often cited propeller of the movement. The argument goes that you can’t really access if Google search is returning the right thing if there is no real alternative to, ehm do you hear me saying, “googling” first place.  One of the typical “comparing banners” is attached here:

[Disclaimer: Author if this blog does not subscribe to Alt-tech movement, this article is just to point out its mere existence]

The dangerous part of the story is that Alt-tech can serve as refuge for the conspiracy and fake news scene. While it is – by design – less (or not at all) regulated, with everybody pretending rom mind his/her own business. It is also less prone on protecting the identity of its users (= we might not even know who is really behind that content). And that feels exactly as environment suited for conspiracy movements. No matter that some of the pro-Trumpian, anti-vaccination, 5G-abolition or COVID-denial groups started to self-organize in this media. With less oversight these messages mushroom faster than in (to some extent) fact checking main steam. As a result, alt-tech is both likely to get poisoned by conspiracies and give enough oxygen for their social media fires. Admittedly, a bit scary dot at the end of our 2021 trends overview.

 

 

Nead a 2020 resolution? Try to read some of these TOP BOOKS

People who know me for a long time know that I can’t get much offended if labeled as bookworm. I really like to read (and do it a lot). However, only those closest to me know that I have every year resolution to read more than 10,000 pages of books in calendar year (beyond other than magazines, blogs and news articles.) To my pleasure, I have missed on this commitment only once in last 10 years. On the contrary, 2019 was one of my record reading years as I managed to read 39 books (and in middle of 5 more of them). The imaginary 10K pages bar was exceeded by thousand of the pages in past year. However, I don’t aim to bore you too much with quantities, this blog strives for a different goal.

I carefully consider the books I buy, as I refrain from running away from started reading (even if it later proves to be not the best choice). Paying respect to author’s efforts, I try to finish the book till its end. Of course, even master carpenter sometimes cuts his finger, but thanks to careful selection, the pleasant surprises are outstretching the disappointments. And that’s why I decided to share with you Best of My 2019 Reading List. (Filtered for books that fit TheMightyData topics)

KNIHY_data_for_peopleData For The People

Topics: Data, Data Analytics, Privacy

Without hesitation and long introductions: This book is one of the best books on data analytics (and its implications) I’ve read in the last decadeIt not only gives you an overview of the trends in data and their analytics that you should understand. It also offers interesting social insights on how to work with data to benefit our civilization. If you read between lines, you will also understand in which areas we still underestimate the impact of the data and we need to add it properly. Therefore, if you are involved in data analytics or processing, I simply recommend reading this book as soon as possible.

Link: https://www.amazon.de/dp/B06XKTWVY9/

.

.

AI for Marketing and Product InnovationBOOKS_2019_AI_Marketing_Product

Topics: Artificial Intelligence, Marketing

Many dare to drag sugar coat how artificial intelligence will affect your business. But did they also give you specific recommendations on where to start and how to achieve your first success with AI solutions in your particular situation? Your answer may not surprise me. There is plethora of Oracles moving in mute AI waters. This book, in contrast, provides concrete examples of how to apply advanced data analytics and individual forms of artificial intelligence to Marketing and Product Management. Very unique, thus the more valuable cookbook and inspiration for almost every employee in the company.

Link: https://www.amazon.de/dp/1119484065/

.

.

BOOKS_2019_MeaningfulMeaningful: The Story of Ideas That Fly

Topics: Management, Strategy Principles

Are you trying to come up with a concept or solution? Did you get a task you don’t know how to grab? Did you get burned on a project that seemed straightforward at first sight. Then you stand in front of a book that will guide you through how to design (and realize) ideas so that they are really useful and deliver what is expected of them. In short to be Meaningful, indeed.

Link: https://www.amazon.de/dp/0994432801/

.

.

AI Superpowers BOOKS_2019_AI_Superpowers

Topics: Artificial Intelligence

Finding a good book on Artificial Intelligence and its impact on society is really difficult feat. Topic is intensely hyped and real AI awareness is more pretended than achieved. Thus it is of immense value when someone truly knowledgeable explains the nature of Artificial Intelligence and its social impact, step by step. Kai Fu Lee is such a person. Moreover, as he comes from the Chinese environment first place, his views depict true country capabilities (and weak points) and goals of AI in China to the reader with neither Chinese shine nor Western propaganda. He serves valuable insights to why China’s development is moving the very direction and pace it takes. Let me, thus, express my forecast that Lee’s book will be a mandatory reading for the next decade for anyone who is aware artificial intelligence advent.

Link: https://www.amazon.de/dp/1328606090

.

.

BOOKS_2019_PLATFORMPlatform revolution

Topics: Web, E-commerce

Have you ever stumbled upon a book, you said, “Oh, God, if I had seen you before?” A few quarters back I led a project that sought to build a marketplace for services. Despite the fact that the project was full of experienced people, we were very anxious (and now I know that we have) made many serious mistakes. The Platform Revolution book intriguingly summarizes the principles of such E-commerce marketplaces and explains how to avoid the most common failures of this type of business. So if you are also “up to” to an E-commerce project, I recommend you reading this book.

Link: https://www.amazon.de/dp/0393354350/

.

.

Blitz Scaling BOOKS_2019_BlitzScaling

Topics: Business strategy, Growth strategies

Sometimes there is no need to tip-toe around hot pot. The reason to read this book is very simple. As is it is to frame target audience for this book. If you have the happen to have responsibility for getting a business (or process) into higher gear, be sure to read Blitz Scaling. Moreover, it is also interesting read for ordinary mortal who wants to understand which services around us will grow steeply in the near future and which will curb instead.

Link: https://www.amazon.de/dp/1984822454

.

.

BOOKS_2019_The_only_gameThe Only Game In Town

Topics: Financial Markets

As the saying goes: After the war everyone is a general.” In economy this maxim turns into small variation of “After the crisis everyone is an economic analyst who predicted it”. However, what should you do if you work among central bankers (and others who run the financial markets), you see an upcoming problem, but you are in a brutal minority. Well, if you are a Mohamed A. El-Erian (manager managing perhaps the largest portfolio of mutual funds), you will write a good book about it so that you open the eyes of many others. If you are eager to understand why another crisis is in baking up and who to blame for it this time, invest a few hours of your time in reading this book.

Link: https://www.amazon.de/dp/0300222637/

.

.

AI Does Not Hate You BOOKS_2019_AI_does_not_hate

Topics: Artificial Intelligence

Did you read Nick Bostrom’s 21st Century Bible? Did you get interested and would like to expand your horizon even further? Then I have good news for you. Tom Chivers took the effort not only to write some sort of free continuation (and conclusions extension) brought to Bostrom. He has also worked out a sort of summarizing layer that will give you a better understanding (of Bostrom himself and) why most people who understanding the AI trends are more cautious pessimists than current development enthusiasts. As the title of the book itself suggests, it is not necessary to take it personally. That AI (apparently) will replace your work is no less or more certain than it replacing your neighbor’s work. But how to look despite these prospects with joy into future can be found in this very book.

Link: https://www.amazon.de/dp/1474608787/

.

.

BOOKS_2019_GermanyThe Shortest History Of Germany

Topics : History, General Knowledge

I admit, this recommendation is a little consequence of me living in Germany for last years. But the reason why I recommend you read this book is that in, literally, few hours you will embrace the whole relevant European context. You will understand why Germany is Europe’s driving force today, even though most of history it was not. You will understand why a third of Berlin spoke French even before Napoleon arrived, how the Reformation was related to the advent of Hitler, and why, in fact, East Germany was a Cinderella whom many were still afraid of. This book is an instant extension of your cultural IQ. Even if you do not live in Germany neither you are a history fan, I still urge you to read this subtle book.

Link: https://www.amazon.de/dp/1910400734

.

.

Turning The Flywheel 

BOOKS_2019_FlyWheel

 

Topics: Business Strategy, Development, Growth

You may laugh loud, but I would criticize this book for just one thing: it is too short. Turning The Flywheel is actually one of the shortest books I’ve read. (only 48 pages). But the shorter the print, the more intense her message is. Even in such a limited space this booklet offers, you will find instructions on how to make your business or teamwork self-propelling. In other words, how to do things that in return synergically help to keep themselves well above average successful. If I wanted to be too simplistic: How to do ingenious things that spin on the flywheel yourself while you take a rest.

Link: https://www.amazon.de/dp/1847942555/

.

.

BOOKS_2019_AI_advantageThe AI Advantage

Topics: Artificial Intelligence

I had the chance to meet Tom Davenport in person (at a conference in London), and I have always been eager to swallow his books because I consider them to be a high-quality summary of important data analytics principles. In building analytical teams throughout my career I often gained inspiration. However, to be honest, his latest book was personally a bit disappointing to me. Maybe this is my bias (and that’s why perhaps a little controversial item in this reading suggestion). In some chapters I felt that I was not sure if the recommendations were based on real experience or that someone only “tipped” them to Tom. However, the book also has high-quality passages, so take the chance on it (and let me know how it turned out for you).

Link: https://www.amazon.de/dp/0262039176/

.

.

HUMAN + MACHINE BOOKS_2019_HUMAN_machine

Topics: Artificial Intelligence, Human Labour

Skepticism about artificial intelligence’s negative impact on jobs is recently emerging quite a bit. There are relatively few books and articles that would compensate for this “bad mood” about AI’s role in the labor market. That is why HUMAN + MACHINE has been a jewel of recent days. It offers a counterbalance to the skeptical view of AI’s future and gives substantial hope for the masses. It strives to show how (realistically) machines and people will work together to fulfill the tasks & goals today done solely by humans. Thus, if you (want to) believe in good, this is a great stepping stone for you.

Link: https://www.amazon.de/dp/1633693864/

.

.

BOOKS_2019_Infinite_GameThe Infinite Game

Topics: Business Strategy, Leadership

Have you ever wondered why so many companies went bankrupt and even grandiose business plans fail? Does the waiter service make you cry or do you condemn fraudulent market practices? Simon Simek offers a very interesting look at this topic. Book will gradually guide you through realization that most companies consider business just a way from one mile-stone to another, resembling rather a sport event or a game session than a long-term strategy. As you read, you gradually understand that the human life, society, business (and many other things) has been there, and will stay, even once we individually pass out. It is a form of “indefinite game” in which most KPIs and short-term approaches are not only ineffective but down right counterproductive. This book is vital read for anyone who wants to do business honestly, lead people or live a meaningful life. The script is not necessarily for the masses. But therefore much more inspiring for those who do not seek shortcuts and who search recipe to do things properly.

Link: https://www.amazon.de/dp/0241295599/

.

.

Surrounded by idiots BOOKS_2019_Idiots

Topics: Personality, Personal profile

Do you want to know why people “piss you off”? Are you desperate in dealing with certain person? Then be sure to read this book. You may have encountered MBTI, DISC, or other tools to attribute personality profiles to individuals. Knowing what kind of different people types are around and how to best handle them is really helpful. (and often stress relieving for your life) The book Surrounded by idiots at first glance uses “just another” Carl G. Jung’s color methodology, but it serves it in a very, really very understandable language, opening up the possibility to grasp human differences and (especially how) to use them in life of the ordinary man. That’s why I highly recommend this book to all of us.

Link: https://www.amazon.de/Surrounded-Idiots-Behaviour-Understand-Understood/dp/1785042181/

.

.

I kept on suggesting the books in past. However, this year I would like to add one novelty beyond history. I will also reveal something from my future letter for 2020. These books are already daringly looking at me from the shelf (and they will come into play soon):

BOOKS_2020_Human_compatibleHuman Compatible: Artificial Intelligence and the Problem of Control

Topics: Artificial Intelligence

If you have already read (or even programmed) artificial intelligence, you probably have realized that the advent of artificial intelligence carries many, for mankind even existential, hitches. This book zooms on some of them and gives a clear report on whether and to what extent we already are ready to bound human and robot lives together.

Link: https://www.amazon.de/gp/product/0525558616

.

.

Permanent Record BOOKS_2020_Snowden

Topics: Data a Data Security

Edward Snowden’s story will be familiar to you at least marginally. However, his mission is often narrowed to a single notion of US intelligence and security services confidential information disclosure. Subsequently, he lived a James Bond-like life: in run, hide, dwelling in various embassies. However, more interesting is Snowden’s life before the famous whistle-blowing event as well as the motives that led him to do so. Promising read guaranteed.

Link: https://www.amazon.de/gp/product/152903566X

.

.

BOOKS_2020_ChessHow Life Imitates Chess

Topics: Strategy, Values

He was the youngest world champion in chess and remained the longest serving one ever. Garry Kasparov. When asked about secret recipe for that, he joked he had been washing his teeth every night and drinking tonic before each game. But it was just his replica in the spirit of “for silly question, equally solid answer”. When you let him freely talk about his perception of life and decision making, suddenly you fail to keep the notes of all maxims he serves. If Simon Simek sees life as an episode in the eternal Game, this book is like the magnetic counter-pole. Thus, if you want to find out who of these two great authors have come closer to (your) reality, you will not regret to engage in reading this book as well.

Link: https://www.amazon.de/dp/0099489864/

.

.

Who Owns The Future BOOKS_2020_Who_Owns

Topics: Privacy, Trends, Values

We have voluntarily let observers into our lives. Social networks and the Web generally collect our ideas, preferences and personal information, combine them to create much more interesting, aggregated data. Some conclusions are truly amazing and sharply helpful. Their only mistake is that we don’t own them. Yes, it’s the perfect digital “about us without us”. Most of us are shrugging our shoulders, as that’s just the way it is. But does it really have to? And could it possibly be completely the other way around? What changes in digital ownership (standards and laws) shall we implement so that we are not fenced completely out of the game?

Link: https://www.amazon.de/s?k=Who+Owns+The+Future&i=english-books

 

CRM blogs: What to read in EN from this CRM blog?

Within more than 10 years, that I have been working on CRM, this topic morphed from marginal side stuff into multi-branch issue tree living its own expert life. Before creating THE MIGHTY DATA portal, I wrote articles and blogs for leading Slovak economic weekly TREND. To help you to orientate in what my blog has covered in CRM area in given period, below you can find list of those previous blogs before setting-up THE MIGHTY DATA portal:

Modern CRM trends

Central Europe might be business- and CRM-wise intensive, but still, it makes great sense to seek inspiration in other markets as well. Following group of blogs depict some of the inspirational modern trends in CRM and data usage. Blogs include a few reports from top-notch CRM conferences, I had participated in:

One-to-one marketing is dead! Here comes ONE-TO-ZERO marketing!!!

Already planning for 2016? Get inspired by largest CRM insight event – Part I.

Why are we all so sleepy lately ? – II. part      [DialogKonferansen 2015]

Data underdogs: what they are and how to spot them?

“Ryanair”-like database test: Big Data layers (not only) in Slovakia

What can we learn from Nordic marketers?    [Dialogkonferansen 2014]

 

Predicting client behavior

Most of us are used to predicting the basic propensities (to buy, to churn, …). How about some more exotic ones? Read-on for some of the less common examples of client behavior prediction:

How to detect “Greek“ tendencies among your clients?

 

***************   Do you enjoy what you read here? Would you like to get notified on next content from THE MIGHTY DATA? Become FREE member of MIGHTY DATA community.  ******************

 

CRM in various industries

Different industry, different needs. Though there are some overarching principles of CRM, there is plenty of stuff that has been intensified more in some business segment or the other. Following blogs try illustrate the CRM hypes of individual business industries:

SMS from operator “We are sorry your relationship has crashed.” Like what?!

What can supermarket tell about your health status?

ATM, E-banking, Smart-banking. What’s next?

Going for a holiday? Who earns more on you: Bank, Insurer or Telco company?

Would you be good match for CRM job?

There is no shortage of math riddles on web or within social media. However, if you wish to put your brain to text in marketing or CRM riddles, you don’t find that much of them. Are you hiring a CRM person and you look for real-world puzzle to test his/her CRM skills within the interview? Here are few of those:

Marketing riddles (and solutions to them)

(there are 3 more rounds of similar riddles published in Slovak, which are just in progress to get translated to EN, so expect more, soon)

 

***************   Do you enjoy what you read here? Would you like to get notified on next content from THE MIGHTY DATA? Become FREE member of MIGHTY DATA community.  ******************

 

Do you miss any specific topic? Propose your own topic, on which you desire to red more about.

No one can be possibly expert on on of all the CRM areas. Thus I am proud to listen to those who have something reasonable in CRM arena. Feel free to read through views of other CEE CRM experts.