4 TYPES of BOSSES WHO DO NOT UNDERSTAND analytics

When I wrote a blog about the Analyst Loneliness Syndrome a few weeks ago, I knew I wasn’t talking about isolated cases. However, the magnitude of readers’ responses have completely knocked me out. It is bitter-sweet mixed feeling of sadness and joy that you nailed something right, but you feel sorry that so many people are suffering from this syndrome. So I decided to talk to some of those who contacted me about that blog and to write extension of original post. This time about one of the three core factors of analytical loneliness: the management side of things.

The classic HR maxim says: “Employees don’t leave companies, they runaway from their superiors.” Although I do not quite agree with this generalization, I have to admit that in 4 out of 5 cases when I changed my job, it was true (this is my greeting, Rasto, you are the exception). One can leave boss behind for a variety of reasons, but in most cases it’s a combination of some of the following “evergreen’s“: He can’t appreciate my work; He does not understand the area and therefore I get mostly nonsense tasks; He does not believe me and hints me so; No inspiration or development from him, I only rot; His/her moral standards and deeds are in deep contrast with my beliefs.

Certainly, managerial superficiality and incompetence can affect you in almost every industry, but I would like to specialize in a typical example of this ailment in Data Analytics and Data Science. The traditional managerial characters have gained some additional spicy ingredients in this industry. After all, judge for yourself, here are 4 TYPES of MANAGERS that don’t understand analytics:

1] Don’t drag me into details

BOSS_type_1Managerial Profile: It’s incredible, but even today there are still many companies where data analysts is “stuck” under the Head of Business or Marketing. It is often a tragic consequence of widely spread belief that data can  significantly influence company’s revenue. As a result, analysts are moved under the Head of business or marketing to make this influence happen . However, these are usually managers who have a mathematics aversion, developed already at their (primary or secondary) school. Anything more complicated than percentages leave them restless. Simple numbers like sum and average (of course, they only mean arithmetic average) ok, but everything else is already far too complicated. Any statistics beyond the correlation are just “academic curls” (or crap). Their phobia from numbers and more sophisticated analyses comes from the fact that they have never understood this area, are not in control of it and thus are afraid of it. They don’t believe in the power of calculations nor AI, they solve everything intuitively and on the basis of proven approaches (read as: it worked once in the past). He prefers human speech as communication, simplifies every schema or spreadsheet into 2-3 sentences. However complicated the analysis is, at the end everything has to end up in Excel, which can be filtered by columns, and must not be more than 50 lines. When you try to “dive into” the results of your work, (s)he will tell you “Let’s do not get too technical” (just tell me the essence)

Implications for your work: If you work for such a manager, you will be probably having a very frustrating working life. Since this kind of managers never did any analytical work, (s)he doesn’t know what IS real and what’s NOT. Neither in terms of procedures and results, but especially not in terms of time you need. So get ready to receive ridiculous tasks in gallows deadlines (what could take so long, right?). He has intuitive expectations about every assignment he gives you. If you fail to match it with real data, a tough week is waiting for you. No matter how thoroughly you prepare your analysis output, (s)he will take one or two of the most obvious (= most primitive) conclusions, thereby gradually discouraging you from coming with more sophisticated procedures first place. Sooner or later, there will also come attempts to censor “illogical” analysis outcomes. If it is necessary to present to “seniors” conclusions, (s)he will let you do it (while throw half of the slides out of deck as useless). Because if the top management did not like it by chance, (s)he will drown you with “it not making sense even to him/her”, but it just happen to be the calculation result. In the area of expert or personal development, you are down to pure fate of Robinson Cruse.

What should you do about it: I hate to be an evil prophet, but if you are serious about your analyst career, run away from there. In fact, this kind of manager is unrealistic to improve, because he considers more complicated analytics to be a necessary evil that suits him only when it confirms his intuitive hypotheses. Otherwise it is unnecessary “trying to look smart” that has no support in (his/her) reality. The only alternative to fleeing would be to attempt a coup d’état (whistle-blow him to a higher level of control and they might exchange him). But honestly, this kind of managers have a stiffer root and they have more “merits” than you have of convincing arguments. So sooner or later you just leave (with great relief).

2] Scared rabbit

BOSS_type_2Managerial Profile: This type of manager stems from the first type and often represents a generational shift or personality development from “Don’t-drag-me-into- details” type. What remains the same, (s)he never did an analytical work himself, so things are not understood. The “move forward”, however, is that they do not reject a more sophisticated analysis because it has come upon them that they cannot do without it anymore. To this “improvement” he was pushed most likely by the CEO / shareholder attitude or the fact that he noticed all the competitors around already using analytics, so we must have it, too. However, as (s)he does not understand things him/herself, he is only trying to follow very elementary steps, often mimicked from professional conferences or buzzwords (anybody Big Data?). (S)he is stiff whenever you enter her/his office, because (s)he knows that the debate with you will revolve around an important subject (s)he doesn’t control. Nevertheless, in order to survive (s)he must feed to levels about him/her (who forced the analytics first place) the illusion that (s)he is not only interested in analytics but also orientates well in it.

Implications for your work: The consequences are similar to situation when you have to get out of a dark room filled with things. (S)he only progresses slowly through the familiar outlines, (s)he first gropes everything thoroughly to make sure we don’t bump into something hard.As a result you will only get elementary assignments, everything will have to be tested in a small pilot (= no effect anyone could notice). Concept that to you train a model first on 1,000 people and then scale to 100,000 doesn’t make sense, does not ring a bell with her/him. Therefore, most projects will die after the pilot. He’ll never fight for better software or a more powerful computing engine, “let’s try first with what we have. When we do, then we can ask for more money.” (S)he’s too soft, because (s)he can’t steer you by essence (since (s)he doesn’t understand it) and so (s)he will try to do it in a moderate way. You won’t get strong decisions or quality feedback from them. Do not expect a vision where to follow, you often will be firefighters of issues that fell from top (and which (s)he cannot conceptualize and prioritize). Since (s)he is uncertain in your area, he will explain everything from Adam (sometimes repeatedly, as it has been overwritten by other issue in his/her head). Most probably he will never let you present the results of your work, so that it is not revealed to leadership that he does not understand even half of what you do.

What should you do about it: If you do not mind (or even prefer) that this kind of managers isolate you from contact with the top management, you can survive in this setting quite comfortably. However, you will have to educate your direct superior continuously (sometimes repeatedly on the same topics). Do not expect any career growth or expert development, at most you will be left with the space to self-tune. As a intermediary station, this is not a completely unbearable. But primitive and repetitive tasks and professional stagnation will catch you up sooner or later. If you have lived with such a manager for more than 3 years, look around where your peers have moved. Your train might be running away.

3] When we in ’95 did this …

Boss_type_3Managerial Profile: It is a manager who once worked as an analyst. Of course, when data analysis meant OLAP and mainly SQL data reporting. (S)he didn’t get too wild with predictive models, Monte Carlo simulations, or neural networks. So (s)he did not realize that data analytics is done completely differently today. In addition, his/her abilities are more of a memory-optimism that is often transformed into “When we tried this way in ’95, it worked”. In a sense, this type of manager is more dangerous than the first 2 named types. If some tries to convince you of something that is true, it is always worse when (s)he thinks being right rather than being not sure about the issue. In addition, this type of manager wants to be involved in every detail because he remembers that it was exciting to reveal new connections (maybe (s)he is nostalgic about it even). In fact, (s)he does not realize that “is no longer playing the same league as the young ones”.

Implications for your work: Perhaps the biggest risk of this type of managers is micromanagement. By living in belief that they understand the area and by having nostalgic memories of the times when they did something real with the data, they will seize every opportunity to “engage in the project.” This can sometimes go so as far as to “volunteer to help” and take parts of the project on their shoulders. (what is to be avoided by far, if for nothing else at least to meet the project deadline). Speaking of those deadlines, the second major risk of working with such a manager is unrealistically optimistic time-frames. After all, when we did it in the 95s, it took just … The biggest risk in the long run is that it will slow down (or “torpedo” by expert “arguments”) your introduction of the modern trends (to keep up with you). Maybe (s)he won’t even do it consciously, but if you take two steps back, after a few years you’ll find that you are more or less spinning in a vicious circle.

What should you do about it: For some people, such a job can be comfortable and they let themselves to be fooled that it might have turned out much worse off (see the first and second type of manager). If you are at the end of a career or are among those who prefer traditional to innovative, just enjoy a comfortable life there. However, if most of your working life is still ahead of you, you need to foster space for professional growth. And the pace should at least match the market growth to avoid becoming “unnecessary junk in the labor market”. Therefore, I recommend that you sit down with such a manager and ask for autonomy: part of your working time (e.g. 1 day a week) to test new trends (which (s)he does not hints you to). If the manager does not agree, (s)he is probably well on his/her way to transform into Type 1], and so should your answer to it be in the spirit of advice for that type (see above).

4] Jules Verne

Jules_VerneManagerial Profile: To avoid wrong impression that a manager is a problem only when (s)he knows less about the issue than you do, there is also the opposite case. I personally hate the principle, when the best surgeon is nominated to be the hospital director, with the argument that others appreciate and respect him. Regrettably, even in analytics, the most skillful (or the most powerful) analyst becomes a team leader or department manager. It happens so often because the levels of control over it are some of the first three types, and so they need someone to cover the technical side of things. Jules Verne is a type of manager who once was Data Scientist or at least a sophisticated data miner. After (s)he stops officially being responsible for direct performance, and is charged with task to manage other analysts, often one of the following things usually happens: 1) Becomes lazy and realized that (s)he no longer wants to return to writing queries or code (resulting in a gradual loss of touch for analyst’s work) or 2) will finally take the chance to do those cool types of analysis that the nobility did not allow him to do before. Often both of these transform into a non-critical acceptance of “hype news” in the industry. After all, he also wants to brag on the beer with other data managers what cool things we are in our company. As the consequence the journey becomes a goal. Trying this-or-that is more important than making something easier to really work. While (s)he is no more responsible for time spent on the individual steps, rather (s)he already determines the strategy for future.

Implications for your work: The assignments become increasingly confusing, because “Try to plug in a neuron net and let’s see what it brings.” Of course, half-successes go into drawer immediately to free up the runway for yet another new approaches to try. The result is a frequent change of priority and a gradual absence of a sense of real effect. The absence of value added gets noticed soon also by the “those up”, as will the time pass working in the Jules Verne’s team also means an increased risk that some organizational change will wipe out the entire team from Earth’s surface (read org chart) without any warning. At the same time, this kind of managers push their people into the position of generalists rather than specialists, which must not necessarily suit everyone well. Projects’ track record might look impressive in CV, but when you gonna by interviewed by someone who really did that (and not just tried as your team did), you will badly grill on your own barbecue stick.

What should you do about it: If you are JUNIOR in this area, it is paradoxically more advantageous for you to stay for a few years. Getting a broad (and shallow) outlook at the beginning of a career is not necessarily a bad choice. However, do not take too high a mortgage so that you do not bleed when your team suddenly ceases to exist one nice morning. If you are a SENIOR, confront the manager with the flicker that (s)he shows. Give him/her a feedback that you want to finalize the projects and that one new idea a week a probably enough. If he doesn’t understand or laugh at you, go to his supervisor to describe the situation and say either HIM/HER (or YOU). Both answers will be the right choice for you. If you are the first to do this, you probably save the rest of the team, but you will not regret the possible departure (possibly with handsome severance pay to get rid of you quickly).

Have you stumbled across one of these 4 types in the workplace? Have you ever experienced yet another type of dysfunctional Data Manager? Share your impressions at info@mocnedata.sk. I keep my fingers crossed for you to avoid those types of people. And if you happen to meet them, try to follow the advice from this blog. Bon voyage!

LONELINESS of data analyst

Higher salary. New challenges. Misfit with recent boss. Desire to get hand on much larger sets. Or pure world peace. None of the above is the main reason for data analysts to change their job. But what is then?

Not just American beauty contests, but also job interviews have quotes like “I wish a world-wide peace”. These are ridiculous statements on why you decided to change the job. I interviewed more than 350 people in my career and thus there is no shortage of even bizarre statements like “My father greats you, he thinks Allianz is still very good company and hopes you gonna get me the job.” Since 2017 I have been doing the interviews in a new country. I thought I would be learning some new “world peace” equivalents of this market. However, my surprise has been much bigger.

Loneliness as the denominator

I felt sorry for the guy, when it appeared in first interview. But when second, third and then forth candidate has come up with same reason of leaving recent job, I got on my toes. I thought if this market is some kind of fairy-tale kingdom cursed by mighty wizard. I could not comprehend, why so many people have loneliness as the common denominator of their life. This was not relationship- or friend- kind of loneliness. Rather this was all about work, the analytical loneliness.

How the story goes …

You graduated from some technical or IT-savvy economic university. You love puzzles and quizzes, you loved Math competitions and finding new interesting links between things. Thus, you look around the job market, where would you be able to put your talent into use. You attend several interviews and find out, that your potential employer has serious data conundrums ahead and that analysts would be measured against demanding criteria. You are thrilled. This is exactly what you are longing for: Let some task beat the f**k of you, so you can learn something new.

The first weeks on job is really fun, indeed. You discover new data that nobody analyzed before you. (even after you, but this you will find only later on). Demanding analytical tasks turn out to be a rather trivial data queries, often falling into reporting only category. But work is fun, so never mind. Your boss does not really understand the nitty-gritty of your work, he would not be up to finding you mistake in your queries. But he is really nice. Time flows, you achieved your quarter, year one, two … oh, man, how the time flies.

To your second Christmas in the company you beg Santa for a new boss, new project or at least the new version of the software you are working for. Just to get some progress ahead in your work life. You try to switch the job, try Start-up, Large corporations, family-driven business… Always few moments of thrill and then Yo-Yo effect of frustration hit as with diet. In the turmoil of internal fight, you sign up for expert conference. After all, one can get inspired externally as well. You meet a lot of stand-ins with same spark fading in the eye.

samota

 Loneliness of data analysts

With a bit of the alteration this was the common plot of all 4 candidate stories. None of them asked for salary of company benefits. None of them was investigating the chances of career growth in future. All they were interested to hear was WHAT and UNDER WHO’S LEADERSHIP will I work on? The usual comment went like “In my recent job I am the only one doing data science. Nobody understands that matter, I have no one to consult my approaches. I only know what I googled out on stackoverflow.com or similar portals. I feel lonely!”

It is interesting. When I gave it a deep thought, I realized I can find stories like that in my friend circles, too. The job of analyst is now going through strange wave. There is enormous demand for data-analyzing people. However, since Data Science is very young branch of analytics, there is very few managers, who actually did the Data Science themselves. Analysts often report to managers, you are not experts in the area. Thus, the young data scientists are doomed for the path of the bonsai: Nobody expects you to grow big, they water you time-to-time, but you are just cartoon of the real tree. The limitations of the expert growth of analytics (subject to another blog coming soon) are dire. These candidate stories only remind me of that again.

The same chorus 3 times again

Now it is clear to me that these were not isolated outliers. Sadly, the analysts’ loneliness is indeed a bitter interplay of three factors. Firstly, there is still very few data scientists. Therefore, it is unlikely that more people with this same job description bump into each other in the same company. Controlling, reporting, data engineers, these are all “multiple repeating’s” jobs in the same firm. But sophisticated analytics is often rather lonely. As a result, deserted Data Scientists do not experience team spirit, they have nobody to consult with their assumptions of uncertainty.

Second factor heating the loneliness is absence of managerial leadership. Sophisticated analysts often find themselves within teams that deal with data only marginally (e.g. sales or marketing). Or the teams work with data, but just to report on structured databases. As a result the Data Scientists do not receive proper feedback on their work and are set to learn only from own mistakes (which they have to detect themselves the first place). Some torture themselves with self-study portals and courses, but few have the iron self-discipline to do these for several years in row. Sooner or later, the majority just throws the towel.

The two above mentioned forces are joined by the lack of external know-how as the third factor. No offence here, but if you want to experience conference where each speaker of the day contributed to your growth, you probably have to organize one by yourself. No jokes here, trust me, my own experience speaks here. Expert conferences are rarely organized by people who can tell if the speaker is beneficial or not. Most of the  Data Science events are vendor-brainwashing or people-headhunting traps. That is why (in the popularity ever rising) Meetup’s are often the only remedy for the expert conference hunger.

meetup

How to brake the vicious circle?

Even though our dispute might not suggest so, there is a happy-end for the 4 lonely candidate stories.  Although they represent a sad probe into soul of the contemporary data analyst, they also show a way how to brake the vicious circle.  Based on their talks and my own expert experience I would suggest you following 3 steps out of the loneliness:

Step 1: Self-diagnostics. The real change can happen only if participants admit there is an issue to address. This makes the change needed and unavoidable. Thus, please give yourself following 3 questions:  1] Do I have a boss, who understands my job to extent that (s)he would be able to temporarily step in during my absence?  2] Is there somebody else in our company that I can ask if I am doing my Data Science tasks correctly or give me tips if I got stuck?  3] Did I have a chance to get my hands dirty on at least 2 new analytical approaches that I never tried before over the last 6-9 months?  If at least one “NO” emerged  for you in previous three questions, you should seriously think about your analytical future.

Step 2: Deep breath before the dive. If you self-diagnosed yourself for a move ahead, do not run to job portals to look for new job ads. Before you embrace the switch, get ready for the leap. If you start looking for a new job now right away, you will most likely fail to get one. Grab a bit of self-discipline. Take some on-line courses, watch YouTube videos on your new desired expertise. But foremost,  force yourself to really try by your own hands the new skills that you will need in new job.  Maybe start here.

spiralaStep 3: Look for real Data Science leader in real Data Science team. To escape the analytical loneliness for real, one has to solve all the three underlying factors. Therefore, .. (a) you have to find a job, where you will be .. (b) part of the larger team working on Data Science and the team … (c) will be led by person with own, real analytical experience.  Team that has ambition to work on plenty of new, analytics relying projects.  Don’t get fooled by sexy offers of companies where one of the 3 aspects is hyped. Start-up’s often look as cool place to work, but often is accompanied with inexperienced founder who “just” had a great idea OR dire DYI conditions that leave you weak to unreliable systems or unskilled neighbor teams. I advise you to start the search by nailing down interesting projects and check on who is leading them.  Alternatively, you can start your search from respected analytics manager and check is his team works on something that would make you dream big again. With high quality managers do not bother to revisit your former bosses’ profiles as well. As they say in airplane security instructions: “Look around, as your nearest emergency exit may be located behind you as well”.

On final note, let me emphasize that analytical loneliness might be a cyclic phenomenon. As the Data Science industry takes traction, teams will grow and finally form generation of nature Data Science leaders. However, in our region it make take well 5-7 years before happening so. Hence, probably a bit too long of a period to “shelter against the storm” in your recent hiding. Thus, if you identified yourself with some aspects of analysts’ loneliness, do not sooth yourself, it will get better sometime. Repeatedly do the same stuff, in stable, well-payed job, where my boss does not know enough to mess into my job or to fire me, can sound like recipe for nice life. So rather than galvanizing you to action, I ask you to give it a thought: How will the whole industry shift in the meantime? How do my chances to switch to more sophisticated analytics improve/worsen as I enjoy the “invincible” times? No matter if you decide to stay or get ready for the leap, let me wish you months (or years) without analytical loneliness.

CRM brainteasers or job interview tasks. Do you dare?

If you search the web or social media, you find plethora of math brainteasers. But if you want to put your grayish matter to test in CRM or Marketing there is not that many of riddles from these areas. You sit candidate for marketing position interview and lack some juicy case study to scan his/her real CRM abilities? There is a hope for you, now.

In past, you might have come across some of the beloved, older round of CRM riddles (I. round,  II. round or III. round , sorry some only in Slovak) After bit of s short break, here we are with 4th round of the cunning CRM mind/benders. Do you dare to get them correct ?

 


4th Round Of CRM Riddles

4.1 Drier offer

You really had a weird day today. You are manager of CRM team of larger, national electricity utility for households with more than 800.000 retail clients. The VP of Marketing&Sales stopped by your table in the afternoon and passionately talked you through details of new cooperation contract with major electronic appliances chain, just signed by the board of your company. The pilot project of this new cooperation program will be aimed at offering well-discounted cloth drier to your customer base. You are asked for just a little help: to identify a proper target group for this offer. As you company has digital electricity usage meter installed for each customer, you have a 24 month-long history of electricity consumption in hourly readings from each of the customer. On top of that you have a customer profile with basic client data from contract signed between your company and the end/customer. How would you select the clients for mentioned drier offer ?

 

4.2 Vitamins at the petrol station

You were fed/up with bank analyst job, so you switched a job and now for more than 2 months you already as data analyst in large chain of petrol stations. Your company, operating aloyalty card program, has recently decided to extend the range of assortment offered at their petrol outlets with additional line of unregulated Vitamin products. You are asked to narrow down the selection of clients that should receive (fancy and thus costly) Vitamins introducing direct mail form the central marketing team.  You are still under probabtion period, so you don’t want to spoil this and let your skills shine to superiors. How would you select the customers to be addressed?

 

4.3 Opening own chain of BIO restaurants

Obviously, more than 9 years in CRM team of the national Telco operator has allowed for loads of bizarre situations. But this made certainly your heart skip a beat. Top management of your Telco company has YESed to launch of new, own chain of BIO FOOD restaurants. You think they must be nuts, but after all its their business to burn the company cash. Or is it? Well would be fine, if only you haven’t been asked to generate list of existing clients that are highly probable to become clients of the soon-to-be restaurant chain. You have extracted all data and behavior insights (from Telco) that you have at disposal on clients had ever passed buy selected locations. How would you pick the correct target group ?

 

 

doprava_mhd4.4 Interesting travelers’ behavior

For years you have pulled levers of central insight team for public transport operator in large 1.000.000+ European city (think Prague for instance). Your employer has issued local chip-enabled traveller’s ID that stores client identity and his travel season ticket. All of the vehicles operated by your company are fitted with strong chip readers located at any door of the vehicle. Thus, all clients entering and leaving vehicle are logged into your database. For each of the passenger you have at least 2 years of their travel history and these chip/running clients account for more than 85% of all transport company revenue. Propose 20 cunning client behavior parameters that you can distill from the data at your hand. How creative will you be ?

 

The solutions of the riddles will be published at TheMighyData blog in few days time. If you don’t want to miss their release, become a free-to-be member of TheMighyData community (who receive update on any new blog on this site).