Data Executive’s Read 2023 | Book suggestions

Staying sharp in the data realm is like juggling flaming laptops – challenging and a tad risky. To keep my executive skills from going the way of the floppy disk, I’ve committed to tackling a whopping 10,000 pages of books annually. Like private brain gym, but with more words and fewer sweaty towels. (Not only) for executive, reading 300+ pages book is a large time investment, so you better pick a worthy one. Therefore, below I( offer list of this year’s best reads in 2023, curated to inspire, educate, and maybe even give you a chuckle. Think of below listed books an potential beacon in maze of staying tuned to data wizardry!

 

Blue Ocean SHIFT

Topic | Innovation, Strategy

If you ever went through some Strategic management training, this name might ring the bell with you. You also might roll your eyes, as Renée Mauborgne and W. Chan Kim published their first introduction to Blue Ocean in 2004, so whooping 20 years ago. But wait I am not that ignorant, there is more to this suggestion.

Blue Ocean strategy (BOS) is one of the major concepts in strategy how to differentiate your business from (blood thirsty, break-the-neck) competition. It is framework that enables you to innovate no matter how good/bad or unique your products or services are. If you have not read this book before, close the gap immediately. I used it several assignments of my career and the methodology always yielded interesting new business strategies.

However, even if you did read the original 2004’s Blue Strategy book, this one is different. Authors of the original concept bring additional insights how to not only design the differentiating strategy, but foremostly also how to implement it. They added and rewritten original scope of BOS based on learning from 20-years of implementing it in industries and public organizations. Hence the updated name reference to “SHIFT” in Title. I honestly think, this is a must read for any middle or top manager.

Link | https://www.amazon.com/Blue-Ocean-Shift-Competing-Confidence/dp/0316314048

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AI 2041

Topic | Sci-Fi Fiction + AI commentary  

Many authors and books try to explain the major shift in ArtificialIntelligence (or AI) in last days. Few writers also dare to predict or speculate about where it might takes us from here further.

️ However, the book from Kai-Fu Lee and @ChenQuifan is very special and different. Kai-Fu is formal Executive from Google, Apple and likes, responsible for implementing AI solutions. When he talks AI methods, he most likely headed implementation of the early pilots of that. Real well of AI knowledge and experience.

He teamed with Sci-Fi author to write unique piece narrated by dozen of stories (all happening around year 2041). In each story/chapter they first introduce the future use of AI in real life, only to finish the chapter with facts and details of how this will be implemented and what is the realistic stage of future AI to expect before 2041.

The book is somewhat thick, but absolutely worth and easy to read, as you can dig through it one story at a time. I think it is especially good gift for somebody who wants to understand the (future) of AI, but does not have technical background to read white papers.

Link | https://www.amazon.com/AI-2041-Ten-Visions-Future/dp/059323829X

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Becoming a Data Head

Topic | Data-driven, Management, Data literacy

Decision to put this book on my reading list was stemming from the curiosity.  The book reviews suggest that this book is good entry-book for executive trying to be data-driven or AI-ready. Being SVP Data & Analytics (and seasoned Data Scientist) myself, hardly the fit for my career phase. But I have seen so many books claim (and fail) to introduce you to Data Science bushes, that I was tempted on how this book will be doing? Yet another flat-falling promise?

No, quite the contrary! This book really walks its talk. Namely walks you as user through different stages of Data analytics and Data Science smoothly. Even the basic concepts are explained in no-nonsense style that does not require any previous knowledge from you, but also does not insult (your intelligence) neither gets you bored, if you are reading things already obvious to you. You can also decide how “far into the woods” do you want to dive and stop reading any time you think this is exactly the level of understanding that is enough for you. Or maybe you look even deeper to understand the principles of what you just read?

I strongly recommend this book for anybody trying to change career into data jobs. I find it also great present for any manager or executive if you want to enlighten them in data.

Link | https://www.amazon.com/Becoming-Data-Head-Understand-Statistics/dp/1119741742/

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COLORWISE

Topic | Data Visualization, Storytelling

As somebody shaping (literally) thousands of visualization year after year, I welcome books describing the rules and good (and bad) practices for creating visualizations. I have few in my library (and suggested them in my previous reading lists), but they often talk more about what kind of graph to chose and how to shape the composition. Many of them take use of color for granted (or touch the issue only from the side).

The ColorWise is book giving “color choice” and “color coding” in graphs and visualization full spot-light.  It explains the background of colors in very non-academic way and surely taking you beyond your previous knowledge about color usage. It also gives clear guidance on how to create your graph color schemes, if you are anchored with some of the brand (must-have) colors. What is more, it goes also deeper into psychology of different color schemes and warns you about cultural or color deficiency pitfalls of your graphs. If you are already pro, you will often nod your head with “Exactly!” on your lips … and you still learn few new aspects to think about. If you are “regular” color user, your color coding skills will take significant boost. I strongly recommend for anybody , who needs to produce dashboards or presentations regularly in their work.

Link | https://www.amazon.com/ColorWise-Storytellers-Guide-Intentional-Color/dp/1492097845

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BUILD

Topic | Strategy, Data, Product management

Many admire TonyFadell for what he achieved. He built iPod for Apple and basically saved Apple from falling. And then humbly he built iPhone on top. And if that would not be enough for you, then he built the brand new company Nest that started the whole SmartHome category of technology and sold it to Google for few billions. So certainly inspiring person enough. But if you are not a tech geek, you probably did not hear his name before or care too much. Nor did I. And I regret so.

His book BUILD is interesting mixture of advice and guidance for people who want to have their life (and career) a bit more in their hands. He narrates the story from the adolescence through earlier years in job up to CEO-part of your life. And yes, maybe you will never (want to) be CEO, but the story is still a good guidance. It might sound fluffy, but whoever you are in business, I am quite sure you can take some benefit from some chapter of this book. Yes, occasionally you have to pardon him Tony’s American optics, but the smell of it is more like fragrance you know, but would not wear yourself, not a sensoric disgust.

‍ I especially admire a chapter on how data plays different role in building individual phases of the product. It gives you clear idea guidance on where data is horse and where it is (still needed but rather) cart. Going through 3 layers of management (Team Lead to SVP) myself, I can confirm that his views of how to perceive your role is very accurate and I was amazed how he can compress the essence into (often just) few pages of the text.

All in all, this book is Masterpiece (uh, I told you that already, right? ). And I strongly suggest you to read it. The earlier the better. Because some of the lessons he gives I had to learn hard way and I only wished he had written that book earlier. Have a great read!

Link | https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/B09CF2YB6Z/

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All in on AI

Topic | AI, Growth, Strategy

I have read most of 15 books that @DavenportTom authored and mostly were happy about them. Therefore, when I saw his newest piece ALL IN ON AI, I was full in anticipation.

Author introduces group of businesses that decided to make artificialintelligence the center piece of their business strategy and operation. They really went ALL-IN on it. Book walks you first through how does such a AI-ALL-IN company looks like. What are common denominators, but also industry specific aspects. Quickly you understand how to spot the markers.

But that’s only start of it. In the remainder of the book Davenport (and his co-author) provide examples of how to your existing business into AI-ALL-IN state. They do it cleverly, picking real companies (‘ stories) from different maturity levels and industries. Authors also methodically link the needed AI-markers to the development in the stories, proving that common denominators are actually fitting and well chosen.

Who is this book for?
Well, for anybody who envisions or dreams about taking benefit of progressive technologies in their work. For those wanting to step-up or future-proof their business.
It’s also good gift idea for employees trying to pitch the AI change to top manager(s).

Link: https://www.amazon.com/All-AI-Companies-Artificial-Intelligence/dp/1647824699/

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Good Data

Topic |  Data, Ethics, Search data

Reading Sam Gilbert’s book Good Data is stimulating and entertaining at the same time (you just need to see through authors masked humor). Sam is seasoned data professional, who does not fall into cliche and mental short-cuts oof today’s data speak.

Not always had I agreed to his opinions, but all the questions he raised in the book made me really (re)think what I considered role of data to be in different corners of business and our society. Thus, if you ask “What questions should we have about future of data?” , this book will get you there.

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Just for the answers to those questions, please, think a bit more critically than the author suggests. All in all, quick and fun to read, opening new horizons. Worth few days of reading.

Link | https://www.amazon.com/Good-Data-Optimists-Digital-Future/dp/1787396339

 

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Don’t Make Me Think (Revisited)

Topic | UX, Product management, Web design

Web and App’s became our window of everyday activities, social interaction, shopping and most of of work (certainly so during COVID). In 1990’s and 2000’s institutions and businesses were trying to impress us by physical real estate. But how do us digital institutions treat now?

This book is for everyone, who wants to grasp the basics (yes, it is starting from ground) of how to design digital interface on web or app. Even though this might sound like UX designer guideline (which I was happy user if it was), it is really served in down to earth language and does not require from you any design domain knowledge. (but it leaves you with some after you read through).

It is not long read and I strongly encourage anybody interacting in our with Web and App’s (or have a say in their design) to at least skim through this. No regret move!

Link | https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515

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Extremely ONLINE

Topic | Creators, Social Media

At first glance, the subject of online influencers might not seem like a page-turner. However, a friend’s recommendation led me to Taylor’s exploration of the hidden layers behind social media’s evolution, and I was instantly captivated.

This book isn’t just a timeline of social media from the late 90s; it’s a narrative that weaves through the changing social dynamics influenced by online platforms. It provides an intriguing mix of statistical data and storytelling, revealing how various online communities engage with social media.

The book also offers surprising insights into questions like:

  • What was the first major topic that sparked the blogging revolution?
  • How did the requirement for influencers to disclose sponsorships impact the effectiveness of advertisements?
  • What truly contributes to societal polarization if not social media algorithms?
  • Which other social networks suffered at the hands of Twitter?

️| For those in marketing or content creation, this book is an essential read from start to finish. It’s equally crucial for parents or soon-to-be parents to understand the evolving relationship between kids and social media.

For me the book has a bit special twist, that is likely to work for you as well if you are in your late 30’s or 40’s. It maps the development of internet consumption for our generation, as when blogs hit the internet was exactly the time that our generation started to interact with it.

Link | https://www.amazon.com/Extremely-Online-Untold-Influence-Internet/dp/1982146869

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Machine Learning Design Patterns

Topic | Machine Learning, Data Science

This book feels like the Swiss Army knife for machine learning enthusiasts. It’s the first of its kind as it dives into the wild world of ML design patterns. Forget about dry, technical jargon; this book is like a treasure map, guiding you through 30 quirky, yet ingenious design patterns, each one a secret weapon against those head-scratching ML problems. It’s like finding cheat codes for a video game, but for machine learning!

Imagine a cookbook, but instead of recipes for apple pie, it’s chock-full of solutions for when your AI project decides to go on a coffee break. Whether you’re a seasoned data scientist or just someone who accidentally wandered into the machine learning aisle, this book is your trusty sidekick. It’s the kind of read that makes you think, “Ah, so this is what Google’s brainiacs do for fun!” – solving problems and making ML as approachable as a friendly robot assistant.

Link | https://www.amazon.com/Machine-Learning-Design-Patterns-Preparation/dp/1098115783

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CRUX

Topic | Strategy, Business Analysis

As someone with a background in Strategic Management, I’ve devoured nearly every strategy book available. Through my extensive reading, I’ve discovered two authors who consistently deliver valuable strategic insights: #GaryHammel and #RichardRumelt.

‍♂️ Therefore, to no surprise, Richard Rumelt’s #CRUX stands out as a masterpiece (again). It skillfully guides you in crafting authentic strategies for your business or team and shatters common executive misconceptions, like the necessity of a mission statement, misconstruing international expansion as strategy, or overvaluing shareholder interests. It’s also an excellent resource for learning to spearhead genuine strategic development.

I strongly recommend this book to all executives. Be prepared for a reflective and sometimes uncomfortable journey through your previous strategy endeavors. It’s equally insightful for middle managers, equipping them with the knowledge to challenge and refine the strategies proposed by their higher-ups. Overall, it’s a perfect read to gift yourself or others during a vacation.

Link | https://www.amazon.com/Crux-Richard-Rumelt/dp/1788169514

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The Choice Factory

Topic | Marketing, Psychology, Feature engineering

The Choice Factory” by Richard Shotton is an exceptional read, especially recommended for data analysts focused on human behavior modeling and prediction, as well as marketers seeking to boost their marketing conversions via leverage (or taking tail-wind of) natural human tendencies.

What sets this book apart is its reliance on proven real-world best practices, presented not as isolated case studies, but as principles backed by comprehensive research. Another key strength of the book also lies in its concise, easily digestible chapters, each ending with practical, actionable advice on how to implement these insights.

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I strongly endorse this book for anyone looking to gain a deeper understanding of human behavior in feature engineering for ML prediction models or for marketing optimization context.

Link | https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X

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The Ruthless elimination of Hurry

Topic | Work-Life balance, Mental health

The Ruthless Elimination of Hurry,” as the title aptly indicates, is more than just a book; it’s a compelling manifesto advocating for a deliberate shift away from the relentless pursuit of speed for its own sake.

In our fast-paced world, where speed is often synonymous with efficiency and success, this book presents a refreshing perspective. It acknowledges that while speed can be beneficial (except when it leads to a speeding ticket!), it shouldn’t be the primary objective. Speed should be a tool, employed judiciously and only when truly necessary. The book emphasizes the importance of intentionality in our actions, encouraging us not to rush mindlessly but to consider the purpose and value of our speed.

Authored by John M. Comer, a U.S. pastor, the book is understandably infused with religious references and teachings, particularly focusing on Jesus and other Christian elements. For some readers, this religious aspect might seem predominant, but the book’s core message transcends religious boundaries. If one can look past the religious overtones, or perhaps even draw insight from them, “The Ruthless Elimination of Hurry” reveals itself as a deeply thought-provoking and intriguing read.

It’s a book that challenges the status quo of our hurried lives. It invites readers to pause, reflect, and reconsider the pace at which we live. The author’s insights offer a unique perspective on how slowing down can lead to a more fulfilled, purpose-driven life. This makes the book an essential read for anyone feeling overwhelmed by the ceaseless rush of modern life and seeking a path to a more balanced, intentional existence.

Link | https://www.amazon.com/Ruthless-Elimination-Hurry-Emotionally-Spiritually/dp/0525653090

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Data Science on AWS

Topic | ML operations, Data Science, Data engineering

Ah, the wild ride of prototyping machine learning models! Many of us have gone through fast prototyping (or toy examples) of the Machine learning clustering or prediction models in notebooks or sand-box environments. It’s like building a Lego castle in your living room – fun, easy, and oh-so-satisfying. But then, you decide to move that castle to the real world, and suddenly, it’s like trying to assemble it in a windstorm. Surprise! Porting your perfect little prototype into the jungle of a live environment is like herding cats while juggling.

Most of today’s implementations are left with no choice but to run in cloud, virtual machines set-up. Requiring additional complexity and care to even deliver the bleak functionalities of the easy, local machine PoC. This book is about how to think of Machine Learning aspects of live solution in advance. To understand what combo of the tools one should expected to be deployed, to run your machine learning train properly on rails. It is must-read text not because you will be ever coding the things and connectors mentioned in material. It is essential rather because you need to understand what everything your teams have to go through to make it all happen for you.

Link | https://www.amazon.com/Data-Science-AWS-End-End/dp/1492079391

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Text As Data

Topics: NLP, Machine Learning

As the title of the book rightly suggests, text has been for long perceived as special “animal”. On the edge of the data analytics, much more obscure than analysis of the relational data by SQL or by Predictive analytics. Text analytics was also managed by dedicated (python) packages and often by NLP-specializing-only staff. If you were not one, you would probably just reach out for (simplified) predefined functions in NLTK (or similar code library).
Those times are over. Text is mainstream. If you were not convinced before ChatGPT burst, now there is no way to disprove it. But Text analytics still finds the audience (and practitioners) left in pre-text era, only having rough idea how to address data that is stored in troves of text.

Therefore, This book comes as a kind of gift. If you admit to be one of those having general (read limited) only understanding of insight extraction from text and how to set-up the text analytics in your team, if you have not been treating text equally heavy as ML or Reinforcement learning, this book helps you to close that gap. It’s well written and always illustrated on telling examples. If you missed to buy the ticket for departing text analytics “train”, this is your fast track to get on it.

Link | https://www.amazon.com/Text-Data-Framework-Learning-Sciences/dp/0691207550

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The Coming Wave

Topic | AI, Philosophy

Hold onto your hats, folks! Mustafa Suleyman’s “The Coming Wave” isn’t just a book; it’s like a roller coaster ride into the future, where your coffee maker might be plotting world domination. Suleiman, the AI whiz-kid and DeepMind co-founder, is dishing out a buffet of mind-boggling predictions. Imagine a world where your vacuum cleaner is judging your music taste and your fridge is gossiping about your late-night snack habits. That’s the kind of AI party Suleiman’s inviting us to.

But wait, there’s a catch. It’s not all about tech wizardry and gadgets having a mind of their own. Suleiman waves a big, bright warning flag about AI’s dark side. Picture a world where AI is like that one overachieving cousin who’s great at everything but sometimes scares the living daylights out of you. He’s like the cool uncle of the tech world, telling us to enjoy the party but maybe hide the fine china just in case.

So, whether you’re a tech-head, a skeptic, or just someone who’s curious if your phone is silently laughing at your TikTok attempts, “The Coming Wave” is your handbook for the AI age. It’s like a survival guide for the digital jungle, complete with a map, a flashlight, and a slightly ominous warning about the creatures lurking in the shadows. Buckle up and get ready for a wild ride into the future, where your toaster might just be the smartest thing in your house!

Link | https://www.amazon.com/The-Coming-Wave/dp/1847927491

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Julia High Performance

Topic | Data engineering, Data Science

No, this is not a mesh of the Shakespeare’s famous love novel and Performance marketing guide. Julia might still be the new kid on the block in the programming world, especially compared to Python, the reigning “lingua franca” of data science. But don’t be fooled – this emerging language packs a punch with its speed and efficiency. “Julia High Performance” by Avik Sengupta and Alan Edelman is like the ultimate guidebook for this speedster of a language.

Think of this book as your go-to manual for making your code run like a sprinter on a caffeine high. It’s like a masterclass in getting the most out of Julia, from understanding its high-speed capabilities to avoiding performance roadblocks. While some readers might wish for a deeper dive into the more intricate examples, the book remains an eye-opener, proving its worth by empowering users to supercharge their projects, leaving Python in the dust. Some users even boasted a tenfold performance boost after switching from Python/NumPy to Julia – think about leaving the comfort zone and head towards a coding glow-up!

This book, admittedly,  is a bit of the Joker card, but if you did not pick anything above and you are reasonably fluent in Python coding, maybe give it a try.

Link | https://www.amazon.com/Julia-High-Performance-Avik-Sengupta/dp/178829811X

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KNIHY, ktoré ma NAJVIAC POSUNULI v 2020

Ľudia, čo ma poznajú dlhšie, vedia, že na označenie knihomoľ sa nemôžem príliš urážať. Čítam naozaj rád (a pomerne veľa). Avšak len tí najbližší vedia, že si dávam každoročne predsavzatie prečítať za rok viac ako 10 000 strán kníh (nad rámec iných zdrojov ako časopisy, blogy či novinové články.) Za posledných 11 rokov sa mi nepodarilo tento záväzok splniť iba raz. Tohto roku sa mi darí podozrivo dobre (musím si zaklopať), zhltol som už 32 kníh. Aj keď čitateľský výsledok zachraňovala najmä letná dovolenka. Počas prvej vlny Korony totiž séria COVID článkov (s viac ako 30 000 slov) tu na Mocnedata blogu pohltila celú moju energiu. A tak knihy boli ten prepotrebný recharge.

Knihy, ktoré si kupujem, starostlivo vyberám. Vďaka tomu tie príjemné prekvapenia výrazne predbiehajú sklamania. Kníh však stále vychádza (na svete) veľa a tak nájsť tie skutočné poklady naozaj vyžaduje určité úsilie. Rozhodol som sa preto podeliť s Vami o to najlepšie, čo postretlo mňa zatiaľ v roku 2020. (Na oddych čítam aj knihy, ktoré sa vecne do okruhu MocneData tém nehodia, zhrniem tu však iba tie, ktoré predpokladám, že by mohli byť inšpiratívne aj pre čitateľov MocneData.sk portálu):

Competing In The Age of AI

Zameranie: Dáta, Dátová Analytika, Biznis

Kníh o algoritmoch Umelej inteligencie a ich aplikovaní nájdete neúrekom. Ako to už býva, ako náhle je nejaká téma super populárna, mnoho autorov sa chce zviesť na vlne. To je dôvod, že väčšinu AI kníh, ktoré dnes dostanem do rúk, po preštudovaní obsahu (a začítaní sa do pár kapitol) sklamane vrátim naspäť do police kníhkupectva. Šliapnuť vedľa nie je aktuálne vôbec ťažké. Táto kniha ma však, naopak, úplne pohltila. Doručí totiž presne to, čo sľubuje jej nadpis. Systematický návod, ako zaviesť AI do akejkoľvek firmy či organizácie. Vysvetľuje princípy, ktorých sa držať, ponúka checklisty aspektov, na ktoré netreba zabudnúť. Nenájdete tu žiadne floskule alebo helikoptérové rady. Aj dielčie kroky sú jasne štrukturované a hneď na začiatku naozaj uvidíte, kde sú hlavnné miesta pre zasadenie AI riešení vo vašej konkrétnej firme. Text je navyše tak písaný, že sa nebudete vedieť dočkať dalšej kapitoly, aby ste pochopili, čo má byť tým ďalším kúskom mozaiky. Na základe inšpirácií z tejto knihy som napísal pre top manažment našej firmy plán AI inovácií na ďalšie roky.

Link: https://www.amazon.com/dp/1633697622/

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Astrophysics for People in a Hurry

Zameranie : Vesmír

Ak sa hrá futbalový zápas, tak v hľadisku je každý elitným trénerom a futbalovým expertom. A keď sa začne disktuovať o vesmíre, každý sa kasá vedomosťami z čias, keď Pluto ešte bolo (mylne) považované za planétu. Darmo, rychlokurz geniality sa v astrofyzike robí naozaj ťažko. NeiL de Grasse Tyson sa však k tomu priblížil tak blízko, ako to ide. Ako už samotný podtitul naznačuje, rozhodol sa totiž napísať knihu o vesmíre pre ľudí, ktorí nemajú čas (si skôr trpezlivosť) prelúskať sa buchlami, vzorcami či záplavou vedeckých článkov. A urobil to naozaj bravúrne. Kniha je písaná tak, že neodradí od dočítania ani úplneho laika (ktorého fyzika mátala už v škole.) Navyše, posunie vašu mieru poznania vesmíru o toľko ďalej, že nepohoríte ani na prvom rande s astrofyzičkou/-fyzikom. Naozaj jedna z tých kníh, čo stojí za hriech. Vyšla dokonca aj v slovenčine, tak prikladám link na obe jazykové mutácie

Link [EN]: https://www.amazon.com/dp/0393609391

Link [SK]: https://www.martinus.sk/?uItem=275877

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Dark Data

Zameranie: Dáta, Dátová Analytika

Nie, toto nie je kniha o cyberzločine, či mapovaní Tmavej enmergie či Tmavej hmoty. Nie je to ani kniha o čiernej mágií. Aj keď vlastne možno …

Dátová analytika je neraz tak trochu aj mágiou. David J. Hand však komunite dátových analytikov (a s dátami pracujúcich ľudí) urobil veľkú službu. Systematicky totiž zhrnul 15 rôznych dôvodov, pre ktoré nemáme dáta kompletné či dostupné pre analýzu. (Čoho dôsledkom je legendárny GIGO efekt.) Tá podstatnejšia časť posolstva, ktorú sa aj ja snažím často vysvetliť (hlavne) začínajúcim dátovým analytikom, je: Za koľko z tých 15 dôvodov si môžeme ako dátoví analytici sami? Knihu možno poňať aj ako kuchárku toho, čo by ste v dátovej analýze nemali opomenúť a čoho sa naopak vystríhať. Čo si vážim na autorovi najviac, je fakt, že na každý z 15 možných dôvodov (,kde dátová práca “zakopáva”) autor ponúka aj jasné návrhy riešenia (či prevencie). Jednovetová recenzia tejto knihy by znela: Povinné čítanie pre tých, čo za živia prácou s dátami, inšpirácia pre kohokoľvek, kto nechce podľahnúť (neodbornej, či účelovej) manipulácii s faktami.

Link: https://www.amazon.com/dp/069118237X/

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Enjoying It, Candy Crush and Capitalism

Zameranie : Životný štýl, Filozofia

Neviem, ako sa to podarilo, ale tohto roku som mal šťastnú ruku na prekvapivo veľa zaujímavých filozofických kníh. (Možno starnem.) Aby bolo hneď na úvod jasné, filozofické traktáty znášam podobne dobre ako väčšina populácie. Teda tak po 5 stranu. Potom zväčša pregúlim očami a  kniha sa prepadá v čítacom poradovníku. Alfie Brown ma však svojou knihou upútal. Nielen tým, že ju spravil znesiteľne krátku, ale najmä tým, že si vybral tému, nad ktorou som už aj ja premýšľal. Je súčasná Netlix vlna a Hranie hier na mobile len zabíjanie času? (nad ktorým my, knihomoli, môžeme pohrdovačne predniesť svoje “Pchá!”) Alebo ide o legitímne a zmysluplné trávenie voľného času, ktoré zostáva generačne nepochopené? Argumentačne a filozoficky podložená rozprava o tejto téme ma nielen vtiahla do čítania tak, že som si nevšimol, ako ďaleko som za 5tou stranou. Objasnila mi aj postoje niektorých ľudí z môjho okolia. Možno mi budete po prečítaní nadávať, ale fakt by som vám to odporúčil si prečítať. Autor navyše napísal aj ďalšie podobné dielo na trochu inú tému, ktoré je na mojom reading liste ešte do konca roka. Tak prípajam link aj k tomu druhému dielu.

Link: https://www.amazon.com/dp/1785351559

Link na ďalšie dielo autora: https://www.amazon.com/dp/1509518037

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Cesta Na Ropnú Plošinu

Zameranie: Motivácia, Životný štýl

Ak by ste poznali Andreja, asi by ste nepochybovali, že jeho kniha na tento zoznam patrí. Ale keďže ho zrejme nepoznáte, skúsim vám priblížiť, prečo jeho kniha naozaj stojí za prečítanie.

Žijete ako chlapec na sídlisku na strednom Slovensku. Dopočuli ste sa, že v takom Nórsku by sa dali zarobiť skvelé peniaze. Tak si vygooglite nejakých Slovákov v Nórsku na Facebooku, “rozbijete prasiatko” a kúpite si letenku do Nórska. Vystúpite z lietadla a Nórsky sen sa môže začať …

… až na to, že váš Slovenský mobil nemá roaming, neviete po nórsky, nemáte vysokú školu, nikto vám neche dať prácu, prepleskli vás škandinávske ceny, nemáte nikoho blízkeho, vaše úspory sa okamžite rozplynuli a začínate mať povážlivé zdravotné problémy.

Nie, to nie je scénar B-čkového dobrodružného románu. To je skutočný príbeh Andreja Tichého. Ktorý sa, snáď mi to priateľu prepáčiš, dosť naivne vybral do Nórska. Hoci samotný príbeh (z ktorého nechcem vyzradiť najpikantnejšie scény) by bol hodný filmového námetu, táto kniha má  oveľa silnejší odkaz. Ukazuje na to, ako naozaj chcieť niečo dosiahnuť. Ako sa nezlomiť a na čo všetko sa pripraviť. Ale hlavne ako nakoniec uspieť a splniť si (v podstate nereálny) sen. A ako pochopiť, že to je len prvý stupienok v dlhom kariernom a rodinnom živote.

Nie, nechajte sa oklamať šibalským názvom knihy. Toto nie je cestopis, ani návod, ako sa dostať na ropnú plošinu. Toto je energetická vzpruha, ako dosiahnuť svoje sny. Navyše vzpruha, pri ktorej sa zasmejte aj si zahíkate.

Link: https://www.martinus.sk/?uItem=292194

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Never Split The Difference

Zameranie : Vyjednávanie, Biznis stratégia

Iste ste sa už ocitli v situácii, kde išlo o veľa. Hádka s partnerom, požiadavka o zvýšenie platu, obchodné rokovanie alebo dieťa, ktoré sa nevie vspratať do kože. A keď si spätne prehrávate tú situáciu, hlava sa nestačí čudovať, čo to ústa hovoria. Kde hľadať radu, aby sme si to nabudúce (prinajmenšom) sami nekazili?

Hľadať rady o vyjednávaní možno u rôznych profesií. Niektorí vám odporúčajú hrať neústupných tvrďasov. Iní vás nasmerujú k tomu “aby ste dohodu s oponentom smerovali niekam doprostred rozpätia”. Čo si však o optimálne stratégií vzjednávania myslí Policajný vyjednávač, ktorý rieši rukojemnické drámy a únosy? Má ponúknuť protistrane zabitie polovice rukojemníkov výmenou za to, že sa útočník vzdá?

Chriss Voss je absolútna svetová špička vo vyjednávaní s ozbrojenými útočníkmi a teroristami. A ako policajný vyjednávač vždy musí hrať na to, že on vyhrá všetko a terorista nedostane skoro nič. Preto je zaujímavý jeho pohľad na to, ako viesť vyjednávania tak, aby na vašej strane zostal celý jackpot. Ak vám to príde odpudivé (až nefér) pre bežný život, pozeráte sa na to rovnako ako ja, kým som knihu neotvoril. Verte mi však, kniha nie je návodom, ako druhú stranu ošklbať. Je to súbor rád (popísaných na konkrétnych prípadoch), ktoré vám umožnia ísť aj za 50:50 dohody. A pritom neuraziť ani nepodraziť oponenta. Popísané postupy sú však rovnako užitočnou obranou proti zdatným súperom, ak aj sami nechcete aktívne zatlačiť. Kúpa tejto knihy sa vám násobne vráti. Už na najbližšom hodnotiacom pohovore alebo hyisterickej scéne vašej ratolesti.

Link: https://www.amazon.com/dp/1847941494

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DIEŤA 44

Zameranie: Ruská história, Detektívka

Ako som písal v záhlaví tohto blogu, knihy krásnej literatúry do odporúčaní na tomto blogu zvyčajne nedávam. Pri tejto knihe však veľmi rád urobím veľkú výnimku.

Kniha Tom Roba Smitha ma fascinovala tým, že veľmi dlho (vyše sto strán) som nevedel odhanúť. aký žáner vlastne čítam. Chvíľu som mal pocit, že čítam historický román, či literatútu faktu o sociálnej situácii v povojnom Rusku. Alebo detektívku? Ak vám toto moje zmätenie príde nepochopiteľné, tak vedzte, že autor tak pútavo mieša tieto tri línie knihy, že je vám to vlastne úplne jedno. Chcete ďalšiu a ďalšiu stránku, nech je to ktorekoľvek z nich. Inými slovami kniha tak verne prepája opis spoločenskej situácie so životom postáv, až … až zrazu zistíte, dopekla, veď ono je to detektívka. Vrah sa začína nápadne podobať na niekoľko postáv. Začínate mať istotu, kto to asi je. Ale spoločenské zriadenie ho vlastne nechce vypátrať, tak ako bude spravodlivo potrestaný? Dieťa 44 (mimochodom prvý diel trilógie) je skvelá a pútavá kniha na jesený večer aj k opaľovaciemu krému na lehátko. Proste si to užite.

Link: https://www.martinus.sk/?uItem=50893

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Seeing Around Corners

Zameranie : Manažment, Biznis stratégia

Jadrom mnohých problémov  biznisu je, že sa na aktuálne dilemy nazerá metódami spred 20 a viac rokov. Rozhodnutia totiž robia ľudia, ktorí študovali v čase, keď dané témy boli horúcimi novinkami. Ako však dovidieť za horizont? Ako správne prečítať, čo bude IN v najbližších rokoch? Ale hlavne, ako inovovať skôr pomocou “calculated bets” ako cez “plug and pray” projekty.

Hoci Rita McGrath patrí (aj v mojej rozsiahlej knižnici) medzi neznámych autorov, rýchlo si získala moju priazeň tým, ako pragmaticky pomenúva slabé miesta biznisu a skutočné záplaty na tieto diery. Nebojí sa ísť proti mainstream prúdu, takže sa dozviete, že trhový podiel je zastaralá metrika, že skutočné inovatívne firmy sú tie, ktoré na to nepotrebujú zamestnancov alebo že Netflix dlho tápal v tom ako prejsť na predplatné. Nehľadá ikony ani hrdinov (ako je tak bežné pre Amerických biznis autorov). Naopak, servíruje dobre štruktúrované rady, ako systematicky inovovať, ale aj čo sú často opomínané úlohý lídrov v tomto procese, či ako nepodľahnúť tlakom okolia.

Je to hutné čítanie a pripravte sa na to, že budete odbiehať od knižky k poznámkovému bloku či klávesnici si zapísať podnetné nápady. Podctivé čítanie tejto knihy teda zaberie viac času, ako by jej  (inak štandardná) hrúbka naznačovala. Ak však vediete nejaký team alebo (spolu)zodpovedáte za stratégiu či smerovanie nejakej firmy, moje odporúčanie si s chuťou užijete.

Link: https://www.amazon.com/dp/0358022339/

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Ak ste členom komunity MocneData už dlhšie (mimochodom stať sa ním môžete bezplatne tu), tak viete, že svoje čitateľské odporúčania som dával aj po iné roky. Tu sú niektoré z nich:

Predsavzatia na 2020? Skúste prečítať niektorú z týchto TOP KNÍH

Čo čítajú Marketéri – knihy 2016

Skvelé knihy 2017

4 Výborne knihy o dátach 2018

Čo čítajú iní – Milan Schnorrer

QUANTUM COMPUTERS – explained in plain language and without math

Quantum computers are an important discovery and they will have equally important impact on human knowledge as the invention of electricity or radioactivity had. This is so (especially) because even smaller quantum computer has potentially larger computational effect than all computers in the world combined! Where does a quantum computer (QC) take a billion times multiple of classical computer’s power? Is it possible for it to run completely without electricity? Are QC’s universal or useful only in a narrow industry? Which professions working with the computer today should eye a quantum computer, and whom would the QC evade for the rest of their lives? All of the above (and a bit more) you should find out in the following lines.

Classical Computer (CC) vs. Quantum computer (QC): Can we tell them apart?

Try to think for a moment: What do you know about Quantum Computers? When I asked colleagues and other people in my surroundings about what they knew about quantum computers, they mostly told me that: 1] they’re faster, faster than Classical computers, but they haven’t yet mushroomed (for unknown reasons), probably too expensive (?) and they are being worked on only in research departments of universities and major digital Titans (like Google or Amazon); 2] Their performance is measured not in GigaHerz, but in weird Qubit units; (what is it?) 3] They use some kind of quantum physics and so it’s complicated enough that nobody actually understands how they work; 4] They can calculate things that we cannot otherwise calculate (but no one can name any specific one). And that is the end of the line, usually. If I were to summarize it into single sentence, I would probably say that general (or even expert) public currently perceives quantum computers as: “Complex, particle physics-based black box that counts faster, but few understand it and thus it is not yet wide-spread.” Well, my hope is that after finishing this article, you will also condescendingly lough at this answer. It is the very shallow actual knowledge of such an important technology that made me write this blog.

The essence of Quantum computers indeed is stemming from laws and processes of Quantum mechanics, the branch of physics that we really mean when we utter “… we do it quickly, it’s not nuclear physics!” Quantum mechanics really is such a complex branch of physics that lending quote from famous Czech movie ‘Jak basnikum chutna zivot‘ [How Poets’ Lives Taste] : “Only God knows the subject for A, the Nobel Prize winner for B or C, the university professors for D, their best students might score E and its (F)AIL for everyone else! ” (disclaimer: in the original film, the statement was about Chemistry). As a result, when you open a book on QC, complicated physics formulas and equations (on which my undergraduate roommate jokingly remarked: “Filip, I have been redrawing the figures the whole lecture, because you can only take notes, if you know what you are writing about“) overwhelm you on the very first pages. Consequently, the understanding of QC (and their use) narrows for most of us to the few sentences of the previous paragraph.

And pity it is. Yes, QC can be (quite densely) discussed in the form of complicated schemes and formulas. But it can be done differently, too. And is this blog-post’s mission: To give you the essence of quantum computers without complicated equations and without assuming that you have passed the exam on differential equations or linear algebra. If it still fails to do so, I apologize in advance. However, it would be nice if you to give me after reading a short feedback (to info@mocnedata.sk) on whether it succeeded in doing so. Last thing before we start, let me do a short disclaimer: Although I have successfully passed the above tests and are therefore have privilege of comprehending the complicated equations, I do not make Quantum Mechanics for living. Therefore, if you are a researcher in this area, forgive me the simplifications made in the next paragraphs. They stem from either trying to be readable to wider masses or from the fact that some nitty-gritty’s are beyond my own power. (after all, I’m not a Nobelist nor a college professor :))

Where it all had started

Many of the areas of science that even a primary school pupil can master nowadays have not been known for thousands of years of human existence. For example, such trivial things as -400 (negative numbers) have long been beyond the understanding of not only ordinary people but also contemporary scientists. (Seriously: have you ever seen a negative number in Roman numerals?) The reason was that back then people used mathematics (and other sciences) for practical purposes only. And until the invention of accounting, the negative number had no point in life. In common life you simply cannot see -5 apples. One of those mathematics areas “only destined for selected few” were complex numbers. Even René Descartes spoke of them with mockery, and it was only thanks to scientists like Gauss or Euler that they have made it to the Earth. As complex numbers are an important building block of quantum computers, let me briefly approach them here. They will be very instrumental for understanding the “distinctness” of QC.

Mathematics has been associated with the solution of equations since ancient times. While we, as humanity, counted only simple equations of 1 variable, each equation had a solution (or clear evidence that it could not have one). However, when we went into the calculations with circles (and other conic curves), we found that some of our equations suddenly had no solution (and it wasn’t even obvious why they shouldn’t have them). For example, the simple quadratic equation x ^ 2 + 2 = 1 (which we all learned to solve, and therefore I give it here as an example) does not have a solution in the set of real numbers, since the solution would have to be the square root of -1 (because x ^ 2 = -1). And that cannot be calculated. Or can it?

QC_book_exmpleIn ancient Greece, the square root was defined (by Pythagoras) as the diagonal of the rectangle (e.g. the square root of 5 is the diagonal of the rectangle with sides of 1 and 2) and each line ( even diagonal) must be larger than zero. This burden has been on our shoulders for more than 2,000 years, until someone said: What if we imagined an virtual (third) dimension in which any 2D object could be rotated by some angle. Like an arrow drawn from the center out on the right page of a book with thin, translucent leaves. As you turn the page of the book, the same arrow suddenly – though it has not changed at all – points in the opposite direction (from center to left). If we take the arrow as a shift on the map by 1 length unit from point A to B, after reversing suddenly we have a shift of -1 (that is the same length, but in the opposite direction). Somewhat analogically, a diagonal of a square root of -1 can be formed. It is the angle of rotation in the imaginary third dimension that is the essence of complex numbers. In order to make it easier to calculate, a unit of rotation (= a quarter of circle rotation) has been chosen, which (after some trigonometric transformation) is labeled as a lower case “i”.

Here we can abruptly stop our short trip to mathematics, as the “hiking track” further continues through ugly cosines, sines and large matrices. However, two more things are important for our further discussion of quantum computers:

A] There is infinity of angles under which I can gradually turn the page of the book, each rotation resulting into rectangle’s diagonal of a “different length”. Thus, if I start to rotate (and connect) simple things in an imaginary space, the (computational) difficulty in determining all possible states of rotation steeply increases.

B] In physics (especially quantum physics) some objects (namely small particles) actually behave in a way that fits the domain of complex numbers. Thus, what began as an human urge to find a solution for each quadratic equation, later has proved to be truly useful for describing the real life of nature around us.

OK. But what role do complex numbers play in quantum computers?

The main “weapons” of Quantum computers

Most of us use classical computers somewhat naturally. We are used to take a laptop and open it on a train or airplane. The notebook (unless it has run out of battery) obediently executes any calculation command. Since most common users’ needs are a “piece of cake” for the ever-increasing performance of computer hardware, you probably never thought about the operational limits of a classical computer (maybe beyond the laptop battery). Although we are experiencing a golden age of computer development, and under (unwritten) Moore’s law, the performance and memory capabilities of available computers are literally multiplying year on year, there is indeed a physical limit of computers. For conventional conventional computers to run they need to rewrite ones in the memory to zeros and back. The smallest unit of their memory is called BIT. (The byte and thus the mega- or giga-byte are somewhat larger cousins of BIT). The so-called Lendauer’s bound determines the minimum amount of energy required to overwrite one bit. Thus, nature had set a strict limit on what is the least amount of energy (read electricity) it costs to count things. When we hit this limit, we will no longer be able to increase the performance of computers in other way than “burning” more electricity. And since our electricity sources are limited, we will inevitably encounter an upper limit of computing power one point in time. Although this upper limit will never bother us for our trivial tasks (like watching a video or sending an email), there are already scientific calculations (mostly in space and encryption areas) that have indeed already encountered theoretical limits of classical computer calculations. If we, as humanity, want to bypass the physical ceiling of classical computers in future, we have to come up with a computer that can count without having to rewrite zeros and ones. This is exactly what Quantum computers can.

The second significant limit of classical computers is that when calculating (e.g. multiplying) they must first store all the inputs (numbers that they multiply), then use the free parts of memory to perform the calculation (something like multiplying beneath each other on paper) and finally save the result of the calculation (the final product) in another part of the memory. Even worse, if you want to check your computer, you must save all the inputs and outputs of the calculations, otherwise you won’t be able to look back whether the result is actually the correct product of the numbers. This brings the limitation that a considerable part of the memory (and performance) of a conventional computer is continually tied to storing the already executed (or currently running) steps in order to track their progress. Alternatively, to ensure that the computer will be able to resume the task if something interrupted it. The reason why classical computers have been designed this way is that it allows them to theoretically calculate any computational task. However, the down side of this design is that calculations where computational demands grow exponentially (insiders know geometrically is enough even) with the number of inputs (such as lotteries or sorting things) cease to be realistic. Password protection is a good example. Each password can be broken by “blunt” trying all options around. However, if you have a sufficiently long (and varied) password, it can take years to decades to break it down. So it is maintained that by the time that someone breaks it you would have changed your password already anyway. But what if there was a new type of computer that does not need to keep continuous inputs and can jump from typing straight to result? Sounds like magic or science fiction? Well, this is how quantum computers work.

With a bit of irony, one could say that we were not ambitious enough in the construction of classical computers (CC). The CCs have been designed in a way that they always deliver only one alternative result at time. On punch cards (yes, the first computers recorded the result on a paper tape using a pinhole system, something like a primitive version of Braille or a paper woodpecker) one could only write one value at a time (and place). You needed another punch card to write another value. Over time, we have compressed the writing technique so that today we can insert billions of meters of punch tape into a few cubic centimeters of a USB key, but the principle of one value at a time (and at one place) has been preserved. The difference of quantum computers also results from the fact that one QUBIT (quantum BIT) can theoretically represent a huge number of different states (using complex numbers). It represents the physical nature of the particles, which themselves have countless states. The difference dramatically alters QC’s memory requirements, while allowing you to work more efficiently in modeling processes, in which things can end in large variety of states.

How quantum computers actually work

Well, it sounds all pink and incredible. But how does a quantum computer actually work? Is it the same “iron box” we’re used to on our desks? The unit of quantum computer power is QUBIT (= quantum bit). Since QUBIT must predominantly be able to function without a constant supply of electricity (remember the Lendauer constraint), QUBIT has to physically be modeled as an object that can change its state, retain its value and behave according to complex number manipulation rules (as we described in introductory part of the blog). In our physical, real world, atomic particles best meet these requirements. Therefore, although there are more technological approaches to creating QUBIT, the ions, polymer particles, photons, or silicon (and various other) atoms are most common choices. As the size of these particles is at least a million times smaller than the size of smallest conventional PC components, you would fit a very powerful quantum supercomputer under your nail. (spoiler: few lines down you will find out that it would be freezing cold)

QC_ibm_wholepicture
IBM QUANTUM COMPUTER

The principle of QUBIT itself works in a way that a particle can have different energy levels (e.g. manifested by electric charge, speed of movement or other properties). Using microwave radiation or (laser) light beam, you can “poke” a given particle remotely to gain or lose some energy. If you select energy levels distant enough from each other (which ensures that a particle has almost no chance of moving between the two states on its own), you can use those particle states as zeros and ones in the calculation. Something like having a thermometer in a sealed room and considering a temperature above 80 degrees Celsius as 1 and a temperature below -50 degrees Celsius as 0. (The chance that a room moves from 80 degrees to -50 without your involvement is almost impossible.) The only, but significant, difference is that while moving between 80 and -50 degrees requires a lot of energy, for QUBIT to do the transition particle needs to be only targeted by microwave or light beam (and the same beam can even control multiple QUBITs simultaneously). Of course, the particles move along microscopic paths and at normal temperatures their movement is too quick and chaotic. Thus, to form QUBITs, the particles need to be “calmed down” until an almost absolute cessation of motion occurs, at a temperature (close to) zero Kelvin, or -273.15 degrees Celsius. This makes quantum computers relatively difficult to construct under normal conditions. As the idea of having something with temperature of minus 273 degrees on your desk is probably down right absurd.

Therefore, most quantum computers still work in closed laboratories where maintaining such a low temperature is possible and at least somewhat effective. A quantum laptop laid on the beach or on grass in a meadow doesn’t seem to be a very real idea. However, the fact that the construction of QUBIT requires “atypical” conditions does not exclude us all from the use of QC. Once someone is running a quantum computer, you can “borrow its computing power remotely“. All you have to do is submit a calculation request (along with inputs) from your computer via the Internet (or a private cloud), and the quantum administrator will include your calculation in the task queue. When comes the time for  your calculation, the QC starts the script and tells you the result. After all, this was exactly how the big mainframes, where you also had to schedule some machine time, had been used first place.

Now that we know how QUBITs work physically, we need to point out one important contrast to conventional computers. QUBITs are real particles from real life, and although we can enforce at least elementary “obedience” upon them at low temperatures (and with some other measures), there is still a non-zero likelihood that some external influence (or accidental event) will deflect the energy of the particle and the ones turns to zero or the energy level got stuck somewhere between the zero level and the one level. (means, it is unclear whether the operation resulted in zero or one.) Therefore, logical QUBIT principle is used on top to prevent this phenomenon. This works in a way that physical QUBIT has several “siblings” on which the same operations are performed as on the initial QUBIT. The entire group of primary QUBIT and its physical siblings is called logical QUBIT. The value of the logical QUBIT is determined as the value that came out most often on physical QUBITs connected to the given logical QUBIT. That means that even if one of the 1000 physical QUBITs associated in a logical QUBIT is wrong (or its value cannot be detected), the other 999 still offer the same result and serve as a form of insurance. The probability that all 1000 would be wrong in the same direction at the same time is so low that it is completely negligible for the necessary calculations. In addition, if you repeat the calculation several times in sequence, you gain assurance that the quantum computer was not mistaken.

We explained how QUBITs look like. However, we still owe a substantial answer to how QC actually does the calculations. To do this, we need to clarify the concept of a reversible operation. This is a (mathematical) operation in which I can name the original inputs just from the result without the inputs ever being revealed to me. For example, the sum is not a reversible operation, because if you tell me that the sum of two numbers is 7, I cannot tell what two numbers you have added, there are infinitely many possibilities (e.g. -1000 + 1007 = 7). The classic computers we have on our desks today are programmed to do both reversible and irreversible operations. The tax for this is, as already mentioned, the storage needed for inputs and intermediate results. However, quantum computers are designed to perform only reversible operations. For example, multiplication -1 is a reversible operation because I do not need to know what the input was: if I see that the output is -10, I know that the input had to be 10 and only 10. For any other input I do not get -10 after multiplying by -1. Quantum computers thus calculate by taking input, executing a series  (= quantum circuit) of reversible operations (also called quantum gates), and returning the result. However, since all operations are reversible, it is easy to chain operations into long sequences. It is also fast to check whether the result of the whole quantum circuit fits with the corresponding inputs. This allows a large number of operations to be performed without any memory requirement. Do you need to multiply two matrices, each with a million elements? No problem, QC can do it “out of its head” without having to make a note of anything. What is more, it does so about as fast as multiplying only one-hundred-elements-matrices with each other.

This specificity of the calculations makes the QC an excellent and ultra-fast solution for some types of calculations and, on the contrary, disadvantaged for some other (even trivial) operations. It is so because most common mathematical operations can be rewritten into a sequence of (several) reversible calculations (for example, if you want to calculate the product 100 x 10 you can take zero and add one hundred units 10 times to it (because +100 operation is reversible). For very large factors this would become obstacle itself rather than a help). So quantum computers are a bit, ehm, autistic. They do brilliant sophisticated things, but for some trivial things they are completely lost. Therefore, your homework from elementary school will probably never be counted on Quantum’s computer. Tasks where the power of QC significantly beats classic computers are tasks with either a huge number of things (e.g. stars, atoms, chemical reactions, …) or a very high number of repetitions of the same procedure (e.g. verifying if a number is not a prime number by trying to divide it by all lower primes). Thanks to the presence of complex numbers and something called superposition of particles, QCs also play a strong role in solving probability problems, predicting certain phenomena and sophisticated data analysis (QML).

The mass implementation of QC solutions is somewhat hampered by the technological development itself. Quantum computers will become really useful only when working with millions of physical QUBITs. With this quantity, it is possible to provide enough logical QUBITs that algorithms (like Shore, see below) need. However, since it must be maintained that QUBITs do not interact with each other and retain value for long enough time, technology is still struggling with making 10 million different particles to “work conscientiously for the common cause.” According to data from Jack D. Hidara’s current book, we are a still quite a few steps from this useful zone (now featuring few tens of logical qubits only):

QC_future_trends_COLOUR

A certain complication for the development of QC solutions is that in order to confirm the functionality of the algorithm on QC, one must (usually) perform a simulation of this process on a classical computer. However, since QUBIT needs approximately 4000 times more data space than 1 BIT on a conventional PC to store its states, a complete simulation of only 30 QUBITs would take up all of your Notebook memory. The thousands to millions of QUBITs that are really needed are out of question even with the world’s most supercomputers. To quickly compare, how much memory space (to simulate QC QUBITs) is needed, have a look at a neat overview from aforementioned book:

QC_QUBIT_size

Sectors most affected by QC

We looked quite in detail at the difference between QC and their classic PC predecessors. However, we have not yet mentioned which areas of human life are most suitable for the introduction of QC. Some indication flashed with revealing that QCs have the mightiest power in tasks where CCs need to remember large data structures or where the complexity of classical computational algorithms is quadratic and higher. Probably the most straightforward impact of QC is on cryptography, or encryption. The safest ciphers currently rely on huge prime numbers that cannot be easily detected. On a classic computer, you need to try a large number of divisions (by smaller primes) to see if a number is a prime or not. The brute force of classical computers makes these ciphers unbeatable. You won’t be able to find the prime number you need while the password is in effect. However, QC is able to find, using Shor’s algorithm, prime factor decomposition much faster and thus break the (even today) super-safe ciphers with brute force. It is important to say that this is a double blow for cryptography. Not only can it break the current super-strong passwords, it also deprives cryptography of the way it resisted so far: Whenever current cryptographic keys became vulnerable to breakthroughs, the encryptors simply doubled their length and everything went beyond the old way again. However, the problem is that the computational complexity of QC key breaking only increases logarithmically, so even if a breaking of 10-digit password lasted a day, the 1000-digit break would only take 3 days and a million-digit password break would only last 6 days (approximate values to illustrate, in reality natural not decimal logarithm is applied). Thus, even a drastic jump from a 10-letter password to a million-letter password will not bring you much more protection.

The second area where the advent of quantum computers is unstoppable is chemistry, biophysics and pharmacy. Quantum computers are a great help in testing a large number of molecules in pharmacy. They are able to check much faster what combinations of substances achieve the desired effects, or which of the proteins have the greatest (statistical) predisposition to react in the way we need to achieve. Research in these areas will rapidly accelerate through QC, bringing more discoveries of active substances to medicine (and compound materials for industry).

A separate branch of QC future is the data analysis process that has “crawled” into all sectors of our company in the meantime. That’s also reason why I decided to popularize QC on this blog. Not only are quantum computers able to efficiently sort products (product recommenders) using Grover search, but especially the classification algorithms (Quantum Machine Learning) and QNN (quantum neural networks) are also progressing significantly. QC-based sampling algorithms are also very useful in statistics and data analysis, as unlike conventional quasi-coincidence randomness, quantum computers can generate real random numbers.

Although not yet confirmed by specific solutions, by the nature of the QC specifics, it is evident that quantum computers will also be used to manage the coordination of a large number of people and/or things. Working with huge matrices is a piece-of-cake for QC. It is thus clear that quantum computers will have a significant impact on (analysis and management of) telecommunications and social networks, transport or production. Similar models can be used for more detailed sociological and marketing analyses and simulations. Even early suggestions for using QC in high-frequency stock trading appeared, but I haven’t even noticed a comprehensive prototype in the expert literature yet. As the number of sectors into which QC “bites” is not small, it is advisable to consider the heading of the next paragraph:

Do we have to (re)learn to work with QC?

From the previous paragraph, you know that it is quite unlikely that we should (at least in the foreseeable future) replace our desktop computers with quantum computers. It is much more likely that, if we use quantum computers by chance, it will be remotely over the Internet (read as cloud). It is a bit analogous to operating a video drone, which also shoots video, just like a classic camera, but you also don’t fly in the air with the drone to actually shoot the video, but you control the drone remotely from the ground. Thus, a group of professions (such as QC engineer) will need to rise to keep quantum computers running, but most ordinary users will issue orders to quantum computers over distance.

That also means that you can take advantage of quantum computing, even if you may not understand quantum physics behind it. (Therefore, it is incomprehensible to me why most QC descriptions already kill readers on the second or third page of QC explanation by some ugly equations, discouraging them from reading on.) It is a bit like becoming a programmer: Wanna-be coders (probably still) have to go through Assembler, a binary programming language course, in which the tiny components of CC speak to each other. This programming language is called low-level, since it can be used directly at the lowest level (on BITs). Most operating systems of recent PC’s will not allow you to go “as deep” as issuing commands directly to micro components, as conventional processors have approximately 2 billion in action at the same time. (For better comprehension, hundreds of millions in area of your nail size). Giving orders directly to 2 billion parts is unthinkable for man, simply by design. Therefore, IT professionals have created an environment for us that is “high” above the level of the electronic circuits themselves. Similarly, with quantum computers: At the time of QC mass expansion, nobody will work directly on the quantum circuit level. High-level languages such as LIQui|>QiskitQ#QuipperCirqScaffold or ProjectQ will be used. Most of these languages are powered by Python, Java or C ++, so if you’re already working with data, switching to QC won’t be as big a jump as it may look.

The second important fact for the future is that QCs may not replace conventional computers, but rather complement them. Same way as more powerful graphics card, that you need to purchase in order to edit video or plot 3D architectural models. As mentioned before, Quantum computers will probably be controlled remotely, and how otherwise we would be able to control them than from a classic computer? From the nature of quantum computing, it does not make sense, e.g. to connect a monitor to the QC unit. Displaying the results of QC calculations is not very visually intuitive. (Often this is a multi-dimensional space that our 3D perception somehow does not swallow). Although it should be fairly acknowledged that it took decades to get to the monitors attached even to classical computers (Yes, you may not believe, but all the outputs were first on punch cards). So one day we may find a way to intuitively display QUBITs, maybe. For now, though, the results of the QC calculations are sent back to a standard computer that stores or displays them. Therefore, as far as we can see ahead, it looks more like a dual-horse-carriage QC + CC, rather than an invasion of stand-alone QC computers.

What does that mean for me?

If you have read this far, surely the thought of what all this means to me is whirling in your head. If we summarize the conclusions from different points of this blog into one summary, we shall arrive at:

a] Quantum computers will succeed in a relatively large number of industries for the future.

b] However, they are not a universal substitute for computers as we know them now. Most likely in the future, humanity will have systems that will be a combination of QC + CC.

c] If you are an ordinary office worker using a computer today, you may not need to relearn to work with QC again. However, if you happen to know how to use it, QC is a career opportunity for you. Assumption is it will be wanted in 5-7 years.

d] If you are a data analyst, researcher, or other profession that collects and evaluates large volumes of data (see industries above), you will have less of the choice. QC can indeed be a threat to you. Because a combination of QC + CC solutions is more than likely to appear in your working environment. If you don’t have “a clue” about QC principles, you can become less of an asset on the labor market.

e] Fortunately, the principles of quantum computers and their applications are easy to understand, even if you do not have a degree in Theoretical Physics or Mathematics. If you want to get ready for QC, I would suggest to start familiarizing with types of algorithms that are much faster on QC than on conventional computers. (However, you will need to study the different reversible operations that are possible on QC as prerequisite to understand how these algorithms work. This may not be necessary easy reading.) At the same time, I suggest to study integration of at least one of the aforementioned QC programming languages (e.g. Cirq) with Python.

For those really excited about the topic, I attach a few books where they can begin their knowledge-hunt journey. At the same time, I would like to remind each reader to leave feedback (via info@mocnedata.sk) about whether this blog helped you to understand what quantum computers are. Thank you in advance.

Suggested reading:

Jack D. Hidary: “Quantum computing: An Applied Approach

Chris Bernhardt: “Quantum Computing for Everyone

M. Gimeno-Segovia, N. Harrigan, E. Johnston: “Programming Quantum Computers: Essential Algorithms and Code Samples

Robert S. Sutor: “Dancing with Qubits: How quantum computing works and how it can change the world

Nead a 2020 resolution? Try to read some of these TOP BOOKS

People who know me for a long time know that I can’t get much offended if labeled as bookworm. I really like to read (and do it a lot). However, only those closest to me know that I have every year resolution to read more than 10,000 pages of books in calendar year (beyond other than magazines, blogs and news articles.) To my pleasure, I have missed on this commitment only once in last 10 years. On the contrary, 2019 was one of my record reading years as I managed to read 39 books (and in middle of 5 more of them). The imaginary 10K pages bar was exceeded by thousand of the pages in past year. However, I don’t aim to bore you too much with quantities, this blog strives for a different goal.

I carefully consider the books I buy, as I refrain from running away from started reading (even if it later proves to be not the best choice). Paying respect to author’s efforts, I try to finish the book till its end. Of course, even master carpenter sometimes cuts his finger, but thanks to careful selection, the pleasant surprises are outstretching the disappointments. And that’s why I decided to share with you Best of My 2019 Reading List. (Filtered for books that fit TheMightyData topics)

KNIHY_data_for_peopleData For The People

Topics: Data, Data Analytics, Privacy

Without hesitation and long introductions: This book is one of the best books on data analytics (and its implications) I’ve read in the last decadeIt not only gives you an overview of the trends in data and their analytics that you should understand. It also offers interesting social insights on how to work with data to benefit our civilization. If you read between lines, you will also understand in which areas we still underestimate the impact of the data and we need to add it properly. Therefore, if you are involved in data analytics or processing, I simply recommend reading this book as soon as possible.

Link: https://www.amazon.de/dp/B06XKTWVY9/

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AI for Marketing and Product InnovationBOOKS_2019_AI_Marketing_Product

Topics: Artificial Intelligence, Marketing

Many dare to drag sugar coat how artificial intelligence will affect your business. But did they also give you specific recommendations on where to start and how to achieve your first success with AI solutions in your particular situation? Your answer may not surprise me. There is plethora of Oracles moving in mute AI waters. This book, in contrast, provides concrete examples of how to apply advanced data analytics and individual forms of artificial intelligence to Marketing and Product Management. Very unique, thus the more valuable cookbook and inspiration for almost every employee in the company.

Link: https://www.amazon.de/dp/1119484065/

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BOOKS_2019_MeaningfulMeaningful: The Story of Ideas That Fly

Topics: Management, Strategy Principles

Are you trying to come up with a concept or solution? Did you get a task you don’t know how to grab? Did you get burned on a project that seemed straightforward at first sight. Then you stand in front of a book that will guide you through how to design (and realize) ideas so that they are really useful and deliver what is expected of them. In short to be Meaningful, indeed.

Link: https://www.amazon.de/dp/0994432801/

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AI Superpowers BOOKS_2019_AI_Superpowers

Topics: Artificial Intelligence

Finding a good book on Artificial Intelligence and its impact on society is really difficult feat. Topic is intensely hyped and real AI awareness is more pretended than achieved. Thus it is of immense value when someone truly knowledgeable explains the nature of Artificial Intelligence and its social impact, step by step. Kai Fu Lee is such a person. Moreover, as he comes from the Chinese environment first place, his views depict true country capabilities (and weak points) and goals of AI in China to the reader with neither Chinese shine nor Western propaganda. He serves valuable insights to why China’s development is moving the very direction and pace it takes. Let me, thus, express my forecast that Lee’s book will be a mandatory reading for the next decade for anyone who is aware artificial intelligence advent.

Link: https://www.amazon.de/dp/1328606090

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BOOKS_2019_PLATFORMPlatform revolution

Topics: Web, E-commerce

Have you ever stumbled upon a book, you said, “Oh, God, if I had seen you before?” A few quarters back I led a project that sought to build a marketplace for services. Despite the fact that the project was full of experienced people, we were very anxious (and now I know that we have) made many serious mistakes. The Platform Revolution book intriguingly summarizes the principles of such E-commerce marketplaces and explains how to avoid the most common failures of this type of business. So if you are also “up to” to an E-commerce project, I recommend you reading this book.

Link: https://www.amazon.de/dp/0393354350/

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Blitz Scaling BOOKS_2019_BlitzScaling

Topics: Business strategy, Growth strategies

Sometimes there is no need to tip-toe around hot pot. The reason to read this book is very simple. As is it is to frame target audience for this book. If you have the happen to have responsibility for getting a business (or process) into higher gear, be sure to read Blitz Scaling. Moreover, it is also interesting read for ordinary mortal who wants to understand which services around us will grow steeply in the near future and which will curb instead.

Link: https://www.amazon.de/dp/1984822454

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BOOKS_2019_The_only_gameThe Only Game In Town

Topics: Financial Markets

As the saying goes: After the war everyone is a general.” In economy this maxim turns into small variation of “After the crisis everyone is an economic analyst who predicted it”. However, what should you do if you work among central bankers (and others who run the financial markets), you see an upcoming problem, but you are in a brutal minority. Well, if you are a Mohamed A. El-Erian (manager managing perhaps the largest portfolio of mutual funds), you will write a good book about it so that you open the eyes of many others. If you are eager to understand why another crisis is in baking up and who to blame for it this time, invest a few hours of your time in reading this book.

Link: https://www.amazon.de/dp/0300222637/

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AI Does Not Hate You BOOKS_2019_AI_does_not_hate

Topics: Artificial Intelligence

Did you read Nick Bostrom’s 21st Century Bible? Did you get interested and would like to expand your horizon even further? Then I have good news for you. Tom Chivers took the effort not only to write some sort of free continuation (and conclusions extension) brought to Bostrom. He has also worked out a sort of summarizing layer that will give you a better understanding (of Bostrom himself and) why most people who understanding the AI trends are more cautious pessimists than current development enthusiasts. As the title of the book itself suggests, it is not necessary to take it personally. That AI (apparently) will replace your work is no less or more certain than it replacing your neighbor’s work. But how to look despite these prospects with joy into future can be found in this very book.

Link: https://www.amazon.de/dp/1474608787/

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BOOKS_2019_GermanyThe Shortest History Of Germany

Topics : History, General Knowledge

I admit, this recommendation is a little consequence of me living in Germany for last years. But the reason why I recommend you read this book is that in, literally, few hours you will embrace the whole relevant European context. You will understand why Germany is Europe’s driving force today, even though most of history it was not. You will understand why a third of Berlin spoke French even before Napoleon arrived, how the Reformation was related to the advent of Hitler, and why, in fact, East Germany was a Cinderella whom many were still afraid of. This book is an instant extension of your cultural IQ. Even if you do not live in Germany neither you are a history fan, I still urge you to read this subtle book.

Link: https://www.amazon.de/dp/1910400734

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Turning The Flywheel 

BOOKS_2019_FlyWheel

 

Topics: Business Strategy, Development, Growth

You may laugh loud, but I would criticize this book for just one thing: it is too short. Turning The Flywheel is actually one of the shortest books I’ve read. (only 48 pages). But the shorter the print, the more intense her message is. Even in such a limited space this booklet offers, you will find instructions on how to make your business or teamwork self-propelling. In other words, how to do things that in return synergically help to keep themselves well above average successful. If I wanted to be too simplistic: How to do ingenious things that spin on the flywheel yourself while you take a rest.

Link: https://www.amazon.de/dp/1847942555/

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BOOKS_2019_AI_advantageThe AI Advantage

Topics: Artificial Intelligence

I had the chance to meet Tom Davenport in person (at a conference in London), and I have always been eager to swallow his books because I consider them to be a high-quality summary of important data analytics principles. In building analytical teams throughout my career I often gained inspiration. However, to be honest, his latest book was personally a bit disappointing to me. Maybe this is my bias (and that’s why perhaps a little controversial item in this reading suggestion). In some chapters I felt that I was not sure if the recommendations were based on real experience or that someone only “tipped” them to Tom. However, the book also has high-quality passages, so take the chance on it (and let me know how it turned out for you).

Link: https://www.amazon.de/dp/0262039176/

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HUMAN + MACHINE BOOKS_2019_HUMAN_machine

Topics: Artificial Intelligence, Human Labour

Skepticism about artificial intelligence’s negative impact on jobs is recently emerging quite a bit. There are relatively few books and articles that would compensate for this “bad mood” about AI’s role in the labor market. That is why HUMAN + MACHINE has been a jewel of recent days. It offers a counterbalance to the skeptical view of AI’s future and gives substantial hope for the masses. It strives to show how (realistically) machines and people will work together to fulfill the tasks & goals today done solely by humans. Thus, if you (want to) believe in good, this is a great stepping stone for you.

Link: https://www.amazon.de/dp/1633693864/

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BOOKS_2019_Infinite_GameThe Infinite Game

Topics: Business Strategy, Leadership

Have you ever wondered why so many companies went bankrupt and even grandiose business plans fail? Does the waiter service make you cry or do you condemn fraudulent market practices? Simon Simek offers a very interesting look at this topic. Book will gradually guide you through realization that most companies consider business just a way from one mile-stone to another, resembling rather a sport event or a game session than a long-term strategy. As you read, you gradually understand that the human life, society, business (and many other things) has been there, and will stay, even once we individually pass out. It is a form of “indefinite game” in which most KPIs and short-term approaches are not only ineffective but down right counterproductive. This book is vital read for anyone who wants to do business honestly, lead people or live a meaningful life. The script is not necessarily for the masses. But therefore much more inspiring for those who do not seek shortcuts and who search recipe to do things properly.

Link: https://www.amazon.de/dp/0241295599/

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Surrounded by idiots BOOKS_2019_Idiots

Topics: Personality, Personal profile

Do you want to know why people “piss you off”? Are you desperate in dealing with certain person? Then be sure to read this book. You may have encountered MBTI, DISC, or other tools to attribute personality profiles to individuals. Knowing what kind of different people types are around and how to best handle them is really helpful. (and often stress relieving for your life) The book Surrounded by idiots at first glance uses “just another” Carl G. Jung’s color methodology, but it serves it in a very, really very understandable language, opening up the possibility to grasp human differences and (especially how) to use them in life of the ordinary man. That’s why I highly recommend this book to all of us.

Link: https://www.amazon.de/Surrounded-Idiots-Behaviour-Understand-Understood/dp/1785042181/

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I kept on suggesting the books in past. However, this year I would like to add one novelty beyond history. I will also reveal something from my future letter for 2020. These books are already daringly looking at me from the shelf (and they will come into play soon):

BOOKS_2020_Human_compatibleHuman Compatible: Artificial Intelligence and the Problem of Control

Topics: Artificial Intelligence

If you have already read (or even programmed) artificial intelligence, you probably have realized that the advent of artificial intelligence carries many, for mankind even existential, hitches. This book zooms on some of them and gives a clear report on whether and to what extent we already are ready to bound human and robot lives together.

Link: https://www.amazon.de/gp/product/0525558616

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Permanent Record BOOKS_2020_Snowden

Topics: Data a Data Security

Edward Snowden’s story will be familiar to you at least marginally. However, his mission is often narrowed to a single notion of US intelligence and security services confidential information disclosure. Subsequently, he lived a James Bond-like life: in run, hide, dwelling in various embassies. However, more interesting is Snowden’s life before the famous whistle-blowing event as well as the motives that led him to do so. Promising read guaranteed.

Link: https://www.amazon.de/gp/product/152903566X

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BOOKS_2020_ChessHow Life Imitates Chess

Topics: Strategy, Values

He was the youngest world champion in chess and remained the longest serving one ever. Garry Kasparov. When asked about secret recipe for that, he joked he had been washing his teeth every night and drinking tonic before each game. But it was just his replica in the spirit of “for silly question, equally solid answer”. When you let him freely talk about his perception of life and decision making, suddenly you fail to keep the notes of all maxims he serves. If Simon Simek sees life as an episode in the eternal Game, this book is like the magnetic counter-pole. Thus, if you want to find out who of these two great authors have come closer to (your) reality, you will not regret to engage in reading this book as well.

Link: https://www.amazon.de/dp/0099489864/

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Who Owns The Future BOOKS_2020_Who_Owns

Topics: Privacy, Trends, Values

We have voluntarily let observers into our lives. Social networks and the Web generally collect our ideas, preferences and personal information, combine them to create much more interesting, aggregated data. Some conclusions are truly amazing and sharply helpful. Their only mistake is that we don’t own them. Yes, it’s the perfect digital “about us without us”. Most of us are shrugging our shoulders, as that’s just the way it is. But does it really have to? And could it possibly be completely the other way around? What changes in digital ownership (standards and laws) shall we implement so that we are not fenced completely out of the game?

Link: https://www.amazon.de/s?k=Who+Owns+The+Future&i=english-books

 

DO YOU WANT ALTERNATIVE to GOOGLE JOBS? TRY …

If one is serious about his career as a data analyst, (s)he naturally becomes attracted to the idea of working for one of the industries with fastest data growth. After all, that’s where the cake of the future is ‘baked’. That is exactly the reason why Telecom companies and banks were ‘magnetic’ in the 1990s, E-commerce after 2000 and social media mainly in the last decade. But do you know what is already “in the oven” for the next period?

Many might say that Google must be the best place for a “data analyst” to go wild with . After all, hand on Bible, what does Google not know about us? Well, you might be surprised that if we take individual Google services one by one, there are companies that have far more data than these single Google products. Are you shaking your head in disbelief? Maybe time to correct your opinion.

Storm Phenomenon

If you want to guess on your own which industry we are talking about, here are two more hints for you: 1) Group activities always generate more data than individually created content; 2) Motion data (e.g. video) provides much more variables to analyze than still images, audio tracks, or plain text data. If you dare to guess what the industry it is, then stop reading here for a while (the next paragraph reveals the correct answer). The rest of us, we are jumping straight into it.

Digital games are currently undergoing phenomenon Fortnite. This game currently host approximately 200 million MAU’s (= monthly active users) and peak concurrent number of usersfortnite_logo reaches 8.5 million of players from all around the Globe. As it is a multi-player game, its creators (EpicGames studio) must carefully store what each player has done, as the interactions of the players are what determines if your character has survived or you are dead (and hence out of the game). In Fortnite (under the guise of the incoming cataclysmic storm), the game space is constantly shrinking, inevitably leading to clashes of the individual characters (of players), confirming that Darwin was not mistaken, after all.

The very need to document the movement of all the characters and their mutual interactions makes the game an unusual data fire hose. Imagine this as (data encoding of) videos of 8.5 million simultaneously moving people in different locations. Fascinating, isn’t it? According to Amazon Web Services (AWS), who manage data storage for this game, the data volume reaches ranks of 95 PetaBytes (and still continues to grow). That is volume comparable to the complete Google Index for searching among all available Internet pages. Would you think the game may be bigger than Google? Yes, search is just one of Google’s services, but Fortnite is just one in tens of thousands of digital games as well. (Though admittedly, the biggest now)

New magnetic industry

OOnline games are really phenomenal. In the United States alone, gaming industry revenue grew at an impressive 18% per year in 2018 (based on data from Entertainment Software Association). With this growth, the gaming industry is one of the fastest growing industries at all and it employs more than 200,000 people in the US alone. How can this industry move forward so quickly?

For several decades, the gaming industry has behaved similarly to film studios. A large number of mutually (indirectly) competing film teams have brought hundreds of films to market each year with hope that some of them will turn into hits. Most films barely earned back production costs (and actors’ pay). But a few of them became bull-eye-hit, earning hundreds of millions of dollars and covering for money black holes of “shabby movies.” Yes, even game studios have produced hundreds to thousands games (of different genres) year after year. And then they prayed that the games would find their sufficient audiences. The gaming industry back then was reliant on ups and downs, their economic results resembling rather a roller-coaster than the steady growth pattern of today. So how is it possible that it has been showing long-term growth, moreover economically so outstanding growth, lately?

The data are the essential ingredient added that has brought strong winds of change. Nowadays, computer games are designed today to keep manufacturers aware of which parts of the game were attractive or boring to users, (to resignation point) difficult or unbearably light, on contrary. By systematically tracking player preferences, developers have learned to calibrate the story in game to glue players to the screens for as long as possible. This increased the overall size player audience. Praying for hits has turned into factory of successfully targeted games. This phenomenon bulldozered the “hills and valleys” in the success curve of game studios. (Well, at least those valleys, hills like Fortnite pop-up still here and there). However, this was not the only data effect in the gaming industry. In fact, the data has brought for the industry two (even more important) trump cards.

Two more trumps

The original business model tried to collect the entire monetary value of the game from a potential player already upon buying the game first place. However, this is as if you had to pay for the house without going through it in detail or without spending some nights in it. This approach encouraged software piracy, as all you needed to have game at disposal for rest of life, was to get to the cracked version of it. (Imagine that the house and the land would become yours for life-time only by having a fake copy of the door-key produced by nearest locksmith. Many people would not resist this mounting temptation. And so it was with the games, as well).

With the data on how players progress in each part of the game collected, game studios we enabled to place “paid shortcuts” in parts of the story where many players got stuck. For a few euros, the game offered you hints, missing resources to build, or an object/skill for your avatar. Suddenly, the game monetization tables turned swiftly around, looking at problem from other side: Now, it was in the interest of the player himself to purchase this paid help. As if you wanted to install a climate in your house before summer. You surely will survive without it, but it will cost you more effort in middle of the hot summer. And you can no longer enchant air conditioning unit into your house with a fake key (you entered the house first place), you have to properly order its installation and paid for it. This second data effect has proved to be much more important than originally thought as gathered stats show that 43% of all gaming revenues on mobile and tablet platforms are generated from in-game purchases and extensions.

The third trump that data brought to the gaming industry lays in creation and testing of new game content. Having a successful game like Angry Birds, or any of those huge hits, sounds like a blessing. Millions of people play the thing you programmed once back then, and your account literally beeps with new and new money flowing in.

ANGRY_BIRDS_dream_blastBut this rosy it looks only if you are the business owner. A less optimistic shade surfaces for you if you are a developer charged with task to program the very game. According to the data published at the conference NOAH LONDON 2019, huge demans of players of new Andry Birds Dream Blast game requires that the company has to create 40 brand new game levels each week. If you don’t scowl on the this tempo yet, I’ll try to put it into context: The average working week is 5 x 8 = 40 working hours. Hence, the developers team of this game must devise, program, test and deploy a new level every working hour. Every single one! Surely, you can have an army of programmers working in parallel to catch up and program a new level of play in below hour. But how can you thoroughly test a game level within a given hour interval when a single run of play may require a few minutes itself? Even with battalion of 100 testers, after the development of the level itself, they would be able to play it in remaining time of hour perhaps 500-600 times at max. And that is too little for company to understand how millions of different users will rate the game. So the role of data comes in here again.

Because gaming studios have huge stacks of game (and other similar games) historic data, they can profile typical player profiles that are represented throughout the game’s enclave. (Some people play just to complete level, somebody is not satisfied until they reach highest score, yet another do not aim at ending the level at all, they just enjoy various funny failed attempts at puzzle’s solutions …) The studio trains a neural network (using reinforcing learning) that simulates playing every distinct gamer type. Subsequently, in the cloud environment (like AWS), many copies of virtual players (thousands for each type of them) are created and they are handed over the newly designed game level for play. This will leave the company with a large footage of feedback on proposed new level’s perception. More importantly, such digital data testing is starkly scalable, since you are not limited by how many different player types you have or how many different levels you have created to test today.

So, how about you?

This closes the sequence of 3 major data effects on the gaming industry into a strongly expanding spiral. It does not matter whether you prefer to run data players analytics, to investigate individual game components, you are more fascinated by looking for suitable traps of in-app purchases, or simply enjoy to seek constructs of new game levels. There are certainly many interesting analytical opportunities in the gaming industry. Thus, if you work in one of the already boring sectors (banks, utilities, insurance companies, …), it may be time to look around the gaming sector. And you don’t even have to pack your suitcases, small countries like Slovakia solely host more than 20 game studios and even these small markets launch north of 70 new game titles per year. Companies like PIXEL FEDERATION has built strong enough reputation to stand competition with world top players. If you dare to move abroad the options are almost endless. So, how about you? Do you want to get into play with Gaming data or do you still want to head for Google job?